Brand identity‚ loyalty and equity. The extent to which a company can evoke an emotional connection between its brand and its target markets will play a big part in determining its business success. By tapping into consumers’ emotions‚ a company is able to create a long-term relationship in which both consumer and business will enjoy (Robinette 2000‚ p.1). This essay will discuss the emotional connection a brand has with their consumers‚ explaining the need to be identifiable and unique with
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VITAFOAM Vitafoam Nigeria Plc is Nigeria’s leading manufacturer of flexible‚ reconstituted and rigid foam products. It has the largest foam manufacturing and distribution network which facilitates just-in-time delivery of its products throughout Nigeria. Incorporated on 4th August‚ 1962 and listed on the floor of the Nigerian Stock Exchange in 1978. Vitafoam’s successful brands remain household names in the country. The company’s vision to be the Foam Manufacturer of first choice is being
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systems of Nigeria‚ with particular focus on the lack of responsive and appropriate supervision in the educational sub-sector. The reform efforts in education have not been yielding appropriate result because many of them are mere political rhetoric without necessary supervision and follow up actions. Nigeria therefore need to re-arrange her priorities and values by providing adequate funding and supervision for a healthy teaching/learning process in educational institutions in Nigeria so as to be
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CREDIT MANGEMENT IN NIGERIA BANKS: AJUGWE CHUKWU ALPHONSUS INTRODUCTIONS Credit Management is one the most difficult task facing bankers all of over the world and the case is more pronounced in the Nigeria situation because going through the history of banking in Nigeria‚ one can observed that the major source of bank failures was ineffective credit management that led to accumulation of bad debts. Credit administration is the bane of Nigeria banks and a major source of worry to Regulatory Authorities
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KAGORO LOCATION: Kagoro is located on longitude 8o E and latitude 9o 60I N. It is bounded to the north by the Moro’ a‚ to the north east by the Takad and to the south by the Kaninkon and Fantsuwam‚ both in Jema’a Local Government‚ to the east by the imposing and magnificent Kagoro Hills which are an extension of the Jos Plateau‚ and to the west by the Bajju. Kagoro embraces an area of about 176km2 and supports a population of 200 ‚000 persons.
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My experience of oppression when I was in Nigeria Women are exploited and face oppression every day mostly single women.. In the workplace women are forced into low paying‚ insecure and in the community. Women’s problem does not stop at the work place. In my own experience‚ when I was in Nigeria with my mother‚ she was oppressed; she couldn’t buy a house because she was a single mother. The seller wanted to sell his house to a married woman or couple because they think that a single mother cannot
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NORTHERN NIGERIA: BACKGROUND TO CONFLICT Africa Report N°168 – 20 December 2010 TABLE OF CONTENTS EXECUTIVE SUMMARY ...................................................................................................... i I. INTRODUCTION ............................................................................................................. 1 II. COMMUNITIES‚ ISLAM AND COLONIAL RULE ................................................... 2 A. THE PRE-COLONIAL ERA...................
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INTRODUCTION Gender equity is a set of actions‚ attitudes‚ and assumptions that provide opportunities and create expectations about individuals. In an ideal world‚ men and women would be treated fairly and equally in all matters. However‚ we do not live in an ideal world‚ and men and women have not been treated in this way. Gender equality should be understood as encompassing equality of access to resources‚ power‚ respect‚ and status and standing between women and men. A culture of gender equality
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assets that must be carefully developed and managed. It is a key element in the company’s relationships with customers. Brands represent customer’s perceptions and feelings about a product and its performance. Hence a brand should have positive brand equity so that customers react more favorably to it. Besides that‚ marketers need to position their brands clearly in target customer’s minds. In positioning a brand‚ marketer should establish a mission for the brand and a vision of what the brand must be
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THE ROLE OF THE MILITARY IN NIGERIA POLITICS BY IRABOR IKECHUKWU EMMANUEL. MPA 822. THIS IS SUBMITTED TO THE DEPARTMENT OF POLITICAL SCIENCE AND PUBLIC ADMINISTRATION IN PARTIAL FUFILLMENT OF THE AWARD OF DEGREE OF MASTERS IN PUBLIC ADMINISTRATION (MPA). UNIVERSITY OF BENIN. LECTURER DR EBOHON JANUARY‚ 2012 INTRODUCTION The role of the military in Nigeria politics cannot be over looked. We are going to analyse this issue from 1966-1979‚ 1983-1999 and their role in present
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