CASE STUDY: Presented by: Palahang‚ Junel V. Quilas‚ Kevin Braet D. Rapog‚ Shiela S. Ronolo‚ Isabel B. Sabio‚ Marilou P. INTRODUCTION There are different types of restaurants‚ some of these are the local restaurants known as chop bars‚ bar and restaurants‚ hotel and restaurants‚ fast-food restaurants‚ fine-dining restaurants‚ theme restaurants and casual dining restaurants. Regardless of its types‚ restaurants tend to manage its operation through integration of people‚ data
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Hotel and Restaurant Research Strategy Restaurant strategies to attract customers Impact of incentives to employees Effective Customer care Hotel guest satisfaction Factors to develop tourism in your place Problems that occur in hotel and restaurant Hospitality Generally‚ hospitality refers to jobs in the hospitality industry‚ such as hotels‚ restaurants‚ catering‚ resorts and casinos as well as other hospitality positions that deal with tourists. Hospitality involves the relationship
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Applicability of SERVQUAL in restaurants: an exploratory study in a Portuguese resort Vera Patrício (vera.l.patricio@seg-social.pt) Rogério Puga Leal (rpl@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal Zulema Lopes Pereira (zlp@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal SERVQUAL is the most popular instrument to ascertain service quality. However‚ some debate exists about its ability to characterize different service
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Book 4 An Introduction to Marketing in Business Session 1 What is marketing? 1.1 The marketing concept: • Marketing is a business philosophy of doing business which start with a focus on customer needs and expectations. • The UK Chartered Institute of Marketing (CIM) defined marketing as: "Marketing is the management process which identifies‚ anticipates‚ and supplies customer requirements efficiently and profitably". • In 2004‚ the American Marketing Association (AMA) defined
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Reviews‚ Reputation‚ and Revenue: The Case of Yelp.com Michael Luca Working Paper 12-016 September 16‚ 2011 Copyright © 2011 by Michael Luca Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. Reviews‚ Reputation‚ and Revenue: The Case of Yelp.com Michael Luca† September 2011 Abstract Do online
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business case where a business deal with an Indian company should be closed in order to understand the cultural differences between doing business in India and Germany. Therefore‚ the key learning obtained through the lectures in India are taken into account to transfer theoretical knowledge of cross cultural management into a realistic example. This is done through an-swering the given tasks using the constructed scenario. This paper is structured as follows: First‚ the business case and resulting
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spending with a lot more conviction at this point in the year than they were at this point in time last year‚ We feel like we’ve been chasing demand‚ and we’re feeling like we are starting to get out in front." Michael Dell‚ CEO‚ Dell Inc. Introduction On February 18th 2010‚ Dell’s profit dropped to 4.8% in its fiscal fourth quarter even as a surge in holiday computer demand lifted revenue 11% from a year earlier. The decline can be traced to the steep discounts that Dell is offering customers
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in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels and the availability of fast food choices. Secondary data investigates past research
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Ian San Miguel Company Case 6 Darden Restaurants With more than 1800 restaurants spread throughout the country Darden Restaurants has become the largest full service restaurant company. Darden’s success lies with in its ability to create brands with similar operations as well as effectively differentiating and positioning their brands. Some of the ways Darden differentiated their brands was by creating restaurants that provide customers with an emotional as well as physical experience. For
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Introduction For restaurant operators‚ healthy dining has been a big focus for many years. Now “going green” and socially responsible marketing are key points of emphasis for restaurateurs and consumers alike. In a recent study published in USA Today‚ more than 30 percent of respondents said they “would be willing to sacrifice a percentage of their salary in order to work for an environmentally friendly company” (Brooks‚ 2009). Organic and sustainable product sales have more than doubled since 2000
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