An Introduction to Car-sharing & Zipcar Back in 2000‚ in lieu of overcrowding in the US car rental market‚ Zipcar implemented a blue ocean strategy and established its car-sharing business as the dominant alternative to car ownership. Compared to car rentals firms that charge users on a per day basis‚ Zipcar offers users the flexibility of deciding the number of hours and distance of car usage. In addition‚ unlike car rental firms which require customers to pick up the cars from their offices
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Zipcar: “It’s Not about Cars – It’s about Urban Life” Zipcar’s service is the benefit of having a car‚ without actually owning one yourself. Zipcar first started out with the focus on the green-minded customers using promotional pitches such as “We <3 Earth.” It wasn’t long before CEO Scott Griffith decided to expand the service to urban customers living in cities too big to own a car‚ but still needed a reliable‚ comfortable‚ and stylish way to get around. Zipcar strategically places its
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Zipcar Case Study 2 — Zipcar Zipcar was an answer for customers who want to rent a car for a few hours in their home city‚ rather than for a few days from a traditional rental agency. Car reservations were for a specific pick up time and location around the city‚ often in neighborhoods so the customers need only to walk to pick up their reserved car. Customers applied for a Zipcard‚ which enabled them to reserve a car online and unlock their car when they arrive at the car’s location. The company
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Porter’s five forces applied to Zipcar Threat of new entrants: Potential new entrants include existing car rental firms‚ companies that currently supply cars to car-sharing businesses (such as Volkswagen)‚ and new start-up car-sharing ventures. As Zipcar is operating in only Boston‚ there are opportunities for new entrants (with sufficient resources) to establish themselves as dominant car-sharing service providers in other cities. This threat to the profitability of Zipcar’s planned future expansion
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(Intellect Consulting) the opportunity to access your company‚ which we believe has great potential. When analyzing Zipcar’s performance to date‚ we came across four major inconsistencies relating to the business model‚ which we believe require immediate attention. a) Initiation fees and security deposit: We believe that you need to waive off the initiation fee and security deposit‚ as convenience and cost savings are the main value drivers for Zipcar. We do realize that the deposit is currently essential
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Luis Carlos Jauregui Arrieta (May 31st‚ 2013)! How would you assess the overall validity of the Zipcar business idea? To asses the overall validity of the business idea‚ an analysis of the Zipcar case was conducted. The opportunity‚ the team involved in the venturing‚ their high potential and the resources needed to start the company and make it growth were taken into consideration. There is a big opportunity to develop the idea in the U.S. even though they had competitors and potential
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Case Study Analysis: Zipcar 1 Main Players Summary Who: Zipcar What: Will the rush of media exposure prove to be too much of a hindrance and have an effect on Guari Nanda’s options for positioning Clocky prior to being manufactured and introduced to market? Where: Boston When: 2000 Main Players Robin Chase Zipcar Antje Danielson Angel Investor Members/Subscribers Ford Motor Company Volkswagen Others Glenn Urban Competitors; Swiss Mobility CarSharing‚ Drive Stadtauto
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1. What is the role that the customer plays in Zipcar’s operations (list specific activities) and what mechanisms does Zipcar have in place to manage these customers’ behavior? (10 pts) Zipcar customers play a variety of roles within the company’s operations. Specifically‚ people firstly purchase the annual membership and get Zipcard once approved. Then as a Zipcar member‚ customer can make reservations for hourly/daily car rental through the company’s online reservation system‚ phone‚ or mobile
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In the Zipcar Case‚ Chase is an emerging entrepreneur‚ with hopes of starting a successful company. They come up with the idea of timesharing a car‚ which will eventually get the name of Zipcar. Chase and her friend Danielson had initially funded the startup and forgone a salary for the company. While Chase and Danielson did not have a lot of experience in the car rental business‚ other than Danielson having some car sales experience‚ they sought out a lot of advice from many resources. Chase
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Introduction to the Company: The industry that I chose is Hotel Industry and the company that I selected is Shangri La Hotel and resort. Shangri-La Hotels and Resorts is a Hong Kong-based company. Their website: http://www.shangri-la.com/. Shangri-La is a differentiated marketing hotel. The company offers different branding hotels to meet different niche groups of customer expectations with a unique Asian hospitality services model such as spa branding hotel and trader hotel. Target Market: Shangri-La
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