A Training Report To Study marketing strategies of coca-cola (Submitted in Partial fulfillment of the requirement of bachelor of business Administration‚ Distance Education) Punjab Technical University Training report guide: Submitted by: Name: Name: Designation: Enrolment no: Specialization: Remark of External Examiner Name: Marks Scored: Designation Signature:
Premium Coca-Cola Soft drink
beverage leadership Accelerate innovation Leverage our balanced geographic portfolio 3. Mission Statement Our Roadmap starts with out mission‚ which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. • To refresh the world… • To inspire moments of optimism and happiness… • To create value and make a difference. 1 4. Vision Statement Our vision serves as a framework for our Roadmap and guides every aspect of our business by
Premium Coca-Cola
Table of Contents The Coca Company’s Profile The Coca-Cola Company‚ a beverage company‚ manufactures and distributes coke‚ diet coke‚ and other soft drinks worldwide. The company primarily offers nonalcoholic beverages‚ including sparkling beverages and still beverages. Its sparkling beverages include nonalcoholic ready-to-drink beverages with carbonation‚ such as carbonated energy drinks‚ and carbonated waters and flavored waters. The company’s still beverages comprise nonalcoholic beverages
Premium Financial ratio Coca-Cola Financial ratios
Coca-Cola Market research Link to case study here Overview: a case study of the Coca-Cola portfolio of products and an examination of new product development. Learning objectives: ➢ to identify the existing portfolio of products owned by Coca-Cola ➢ to understand the type of market research undertaken by Coca-Cola ➢ to understand the Ansoff matrix in relation to Coca-Cola ➢ to examine new product development at Coca-Cola. Introduction (9 minutes) Introduce the lesson:
Premium Marketing Qualitative research
Coca-Cola Caressa Kurz Managerial Marketing BUS620 Jeffrey Kimmel November 19th‚ 2012 coke 1. Coke has been the leader in the soft drink industry for decades. Coke has a strong customer loyalty base‚ while appealing to new customers through effective marketing. In recent years‚ the soft drink industry has changed with consumers
Premium Marketing Coca-Cola Soft drink
Coca Cola Abstract Coca Cola offers its product in many different countries along with many different variations of their products even some that are not in the United States. In each country‚ the marketing strategy has its differences and in some cases different sweeteners. Coca Cola On May 8‚ 1886‚ Dr. John Stith Pemberton‚ a local pharmacist‚ produced the syrup for Coca Cola and carried a jug of the new product down the street to Jacobs’ Pharmacy‚ where it was sampled‚ and was pronounced
Premium Coca-Cola
A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
Premium Coca-Cola Soft drink
Coca Cola Kalvin Williams MGT/445 August 23‚ 2010 Mr. Dennis Stroud Coca Cola The Coca Cola Company begins in Jacob’s Pharmacy selling for five cents. Many years have past and the Coca Cola Company remains the leader in beverages‚ syrups‚ and non-alcoholic drinks. The following paragraphs will discuss how a complete performance management system and annual performance appraisals at Coca Cola are different and how effective various performance appraisals methods and relevant problems affect
Premium Human resource management Performance appraisal Coca-Cola
Case Review #2 – Coca-Cola 1. Discuss the attitudes and related beliefs toward Coca-Cola of intensely brand-loyal customers (perhaps like those who were upset by the New Coke in 1985). How might their attitudes and beliefs differ from those of less involved‚ less loyal consumers? What marketing implications would these differences have? Once a person’s salient beliefs are activated‚ it could influence a person’s preference for a certain brand (Olson). So having fond memories of Coke definitely
Premium Coca-Cola
Here’s my attempt at looking at Coca cola’s behavior using the theories listed: Egoism Coca cola also did not look at the bigger impact on the German economy when it closed 7 plants in Eastern Germany. 2000 jobs were lost which impacted unemployment; however coca cola focused on the bigger picture that machinery was able to produce more at a lower cost by centralizing bottling plants. Coke focused on the global picture rather than the local situation of their factory in India. It tried to show
Premium Human rights Coca-Cola Water crisis