"Internationalization process of general motors" Essays and Research Papers

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    establishment of General Motors in Canada marked the beginning of a period of substantial economic development. The automotive industry is a tremendous contributor to the comprehensive level of economic growth experienced throughout the twentieth century. With the peak of industrialization finally realized‚ there existed opportunity for development and modernization of societies around the world. With this in mind‚ opportunity was present for the production of automobiles for use around the world

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    Determining the Porter’s five-point theory on competitive structure is important for a company to survive the stock market competition. The project analysis is based on General Motor’s Company‚ which has seen ups and downs in its illustrious history. The establishment or entry into the automotive market wasn’t a difficult task for GM. The company’s financial situation was hit with severe competition from foreign rivals and its internal regional alliances. The other external factor that resulted in

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    and industrial espionage. “Jose Ignacio Lopez de Arriortua was known as the "Grand Inquisitor" and "Super Lopez" during his tenure at General Motors‚ a wizard of cost reduction and streamlined production” (Vettraino‚ 2008). He is one of the most respected individuals in the automobile industry .Under the leadership of Jack Smith‚ the Chairman of General Motors‚ Lopez revolutionized GM in the area of cost-control. He is noted for striking hard bargains with suppliers and will push till he attained

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    February 2014 GENERAL MOTORS MARKETING STRATEGY General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States‚ Brazil‚ Europe‚ and China with it’s Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target

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    General Motor’s Strategic Analysis pressure from substitute or complementary products‚ (4) bargaining power of buyers‚ and (5) bargaining power of suppliers. 1. Rivalry between existing competitors With the rise of foreign competitors like Toyota‚ Honda and Nissan in the 1970’s and 80’s‚ rivalryin the American auto industry has become much more intense. Firms compete on both price andnon-price dimensions. The price competition erodes profits by drawing down price-cost marginswhile non-price competition

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    OVERVIEW AND ANALYSIS OF GENERAL MOTORS "General Motors has no bad years‚ only good years and better years" (Sloan‚ 1972). This mantra established in 1950 by former GM president Harlow H. Curtice may have been true at one point‚ but is called into question today by many‚ including Wall Street. By many standards‚ General Motors is an extremely successful company‚ though an analysis of the corporation today uncovers many troubling issues. GM is and has been the world ’s leader in automotive

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    General Motors ’ Strategic Analysis Automotive Industry The automobile industry is the industry involved in the design‚ development‚ manufacture‚ marketing‚ and also of motor vehicles. In 2007‚ more than million vehicles‚ including cars and commercial vehicles were produced. In 2007‚ a total of 71.9 million new automobiles were sold worldwide: 22.9 million in Europe‚ 21.4 million in Asia-Pacific‚ 19.4 million in USA and Canada‚ 4.4 million in Latin America‚ 2.4 million in the Middle East and

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    General Motors Analysis General Motors (GM) is a United States car manufacturer that was founded by William C. Durant in Flint‚ Michigan dating back to 1908. GM headquarters is located in Detroit‚ Michigan and is among one of the world’s largest automakers‚ conducting business in over one hundred and twenty countries with production facilities in thirty-seven of those. GM dominated the automaker industry for over seventy-seven years (1913-2007) through ownership of over twenty-five different companies

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    General Motors Revonda McGaha Wilmington University General Motors Company‚ known as GM‚ was founded in 1908 in Flint‚ Michigan by William C. Durant and Charles Stewart Mott. The present chairman and CEO is Daniel Akerson. Akerson joined GM ’s board in 2009 as the company went through a bankruptcy reorganization. He became CEO Sept. 1‚ 2010‚ and led GM ’s 2010 return to the stock market — at the time the largest initial public offering in U.S. history (Detroit Free Press‚ 2013). The

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    When I read the General Motors Misled Grieving Families on a Lethal Flaw‚ an overwhelming sadness fell upon me. I was sad that 26 families had to bury family members die to faulty equipment in the Chevrolet Cobalts. The key ethical issue is that General Motors knew that the black boxes in the Cobalts confirmed the potential fatal defect existing in hundreds of thousands of cars (Stout et al.‚ 2014). Another ethical issue was the fact that GM would tell the families of the victims that they had no

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