1) Background (Cut it down‚ its too long and plz check the overall consistency through out the whole report and cut it down if necessary) Our case was titled “Cosmetic Giants Segment the Global Cosmetics Market.” It discussed how the world’s best known cosmetics companies‚ including L’Oreal‚ Procter & Gamble‚ Shiseido and Estee Lauder are setting their sights on a new market segment‚ the emerging middle classes in countries such as Brazil‚ India and China. The case talked about the companies marketing
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growth and prosperity for all companies in the manufacturing sector or the service sector. In this article‚ an attempt has been made to explore the drivers of new product performance‚ with a particular focus on cosmetic industry. P&G is considered to be one of the companies dealing with cosmetics with the best innovation strategies‚ and hence it has been taken as an example for the study. The Innovation Diamond is introduced by P&G as an integrative and guiding framework
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Indian Streams Research Journal Available online at www.isrj.net Volume 2‚ Issue. 6‚ July 2012 ISSN:-2230-7850 ORIGINAL ARTICLE ’Herbal Cosmetics’ Anil Samleti‚ Shrinivas Bumrela‚ Snehal Dhobale‚ Vaibhav Kekre‚ Sinhgad Technical Education Society‚ Sinhgad Institute of Pharmaceutical Sciences‚ Lonavala‚ Pune (MS)‚ India 410401. Email : Samleti_anil@rediffmail.com Abstract: Mother Nature has provided human‚ the favorite creation of God‚ with all that he needed to live on this
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INDIAN COSMETIC INDUSTRY Size of the Industry | The size of Indian Cosmetics Industry globally is $ 274 billion‚ while that of the Indian cosmetic industry is $ 4.6 billion. | Market Capitalization | According to analysis and figures given by the Confederation of Indian Industries (CII)‚ the total Indian beauty and cosmetic market size currently stands at US$950 million and showing growth between 15-20% per annum. | Output per annum | Industry sources estimate a rapid growth rate of 20% per
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INTRODUCTION COSMETICS What is a cosmetic? The literal meaning of cosmetics as defined by The Oxford English Dictionary is “Having power to adorn‚ embellish or beautify (esp. the complexion)”. What we learn from this definition is that: cosmetics are superficial rather than therapeutic agents. Their work is to beautify‚ promote attractiveness‚ cleanse‚ or alter the appearance without affecting the body’s structure. Cosmetics include a huge range of products such as Lotions Skin creams Face
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Executive Summery Lakme is one of the cosmetic brands of the Unilever Bangladesh Ltd offers to the target market. The survey has been conducted to know cognitive components‚ affective components and behavioral components of the consumers in Dhaka city. Our sample size is 50. These respondents are from different professional such as Student‚ Housewife‚ Private Service holder‚ Public service holder and other professions. Among 50 respondents‚ 31 or 62% respondents are from the age of 16 years
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....................................................................... L’Oréal Canada – Company Profile ..................................................................... L’Oréal Paris Men Expert – Product Profile …………………………………………………… Men’s Cosmetics Market – Industry Overview ……………………………………………… Product Trends ……………………………………………………………………………………………… Consumer Trends …………………………….…………………………………………………………… Customer Segmentation ………………………………………………………….…………………… Competitive Analysis ……………………………………………………………………………………
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Ethics in the Cosmetic Industry Ethics: The discipline dealing with what is good and bad and with moral duty and obligation Or The principles of conduct governing an individual or a group This definition is a general definition of ethics given in any dictionary. Ethics according to me is doing what you are doing the right way and for the right reasons. It deals not only with morality but with character… How do you behave when the lights are out? That portrays your true character
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The astounding world of cosmetics has taken a turn and has changed the way it has been seen since it first created. Now it is seen as a form of artwork that people practice as seen on runways and world known magazines. It is also seen as a hobby or career that both men and women can both pursue as a living. Marketing is their main source when it comes to the promotion and sales of products. Big name companies are unavoidable due to their appearance in television commercials‚ magazine pages‚ and especially
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do not realize is that animal testing is an important part in cosmetics to insure the safety of every human that can be spared from pain. Nonliving figures do not provide the necessary information to help scientists insure that the medicines will be safe to use. There’s many arguments whether cosmetics should continue using animal testing or not‚ but the idea is yet to be ruled out. Due to public concern over animals‚ many of the cosmetic labs have begun to ban the idea of using live creatures in their
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