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    International Marketing

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    In this assignment‚ I will response to the ten discussion question regarding with the prescribed short cases studies from text book. In the first case studies is the cat that conquered the world: Hello Kitty and the spread of Nippon culture and the question is to explain the appeal of characters like Hello Kitty to younger consumers in both Asia and the western economies‚ taking note of cultural and group influences. The appeal of characters like Hello Kitty and other characters in the Asia and

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    Healthy 4 Healthy Pregnancy and and Children: Opportunities Challenges for Employers A Case Study on Employee Engagement: Marriott International‚ Inc. Company Background Marriott International Inc.‚ is a leading lodging company with nearly 2‚900 lodging properties in the United States and 68 countries around the world. Its heritage can be traced to a root beer stand opened in Washington‚ DC in 1927. As a leader in the competitive hospitality industry‚ Marriott understands the importance of employee

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    Name – Jayan Jhalani Topic – Merchant Banking & Role of SEBI Semester – 3 Division – B Subject – Merchant Banking & Financial Services PRN - 12021021049 Acknowledgements I would like to thank Professor Nitin Malhotra for her guidance and support throughout the project. I would like to thank Symbiosis University for giving such a project. Last but not the least I would like to thank my parents without whom this project would not have been possible.

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    Abstract: In June 2008‚ India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One‚ the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition‚ Tata Motors would own the world ’s cheapest car - the US$ 2

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    UK.  2) Vertical: when different stages of activities are added abroad. Forward vertical FDI is where the FDI takes the firm nearer to the market. Example: Toyota acquiring a car distributorship in America Backward Vertical FDI is where international integration moves back towards raw materials Example: Toyota acquiring a tire manufacturer or a rubber plantation).  3) Conglomerate: where an unrelated business is added abroad. This is the most unusual form of FDI as it involves attempting

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    Food prices are rising faster in India than in other large economies. As the country’s population continues to grow and middle class incomes rise‚ there is increasing pressure on the government to provide food for the entire country. Despite rapid economic growth over the past decade‚ India still struggles to feed its population: According to the 2005/2006 National Family Health Survey‚ 40 percent of children below the age of 3 were underweight and 45 percent were stunted.7 Lack of investment has

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    Globalization and International Business The Concept of Globalization – putting everything into one village * The process of integration and convergence of economic‚ financial‚ cultural and political systems across the world. * Globalization – refers to the integration and interaction between different people and nations. * Globalization is the process of international integration arising from the interchange of world views‚ products‚ ideas and other aspects of culture. Globalization

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    discussed further in the Bank of America-Merrill Lynch merger. Utilitarianism is considered a scientific system of ethics and not just a philosophical theory of ethics. Utilitarian ethics follows the belief of maximizing the greatest good for the largest number of people. As utilitarianism is identified‚ one needs to learn that the greatest good could be based on aggregate principle or a distributive principle. The Bank of America-Merrill Lynch merger will be assessed in regards to who‚ what and how the

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    Hygeia International

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    The question now facing Hygeia is whether to integrate forward in Nigeria - that is‚ actually to produce eggs or meat or to stop with fertile eggs or chicks to be sold to the farmers. 1. Questions on the case: a) Identify Hygeia’s five production policy issues as enumerated in the case? b) What major problems are likely to confront a foreign company operating in Nigeria? c) What would you recommend that should be done on this proposal? 2. Without good policies‚ a business organization will

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    VIVEKANANDA EDUCATION SOCIETY INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH INTERNATIONAL BUSINESS SUBMITTED TO: PROF. VIJU NAVARE GROUP NO: 7 SUBMITTED BY: NILESH AHUJA 62 NITIN GALANI 66

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