14 May 2010 REPORT KELLOG’S CORPORATE COMMUNICATION STRATEGIES Executive summary The Kellogg’s company is the largest ready-to-eat cereal manufacturer in the world‚ employing over 13‚000 people and producing over 1 billion kilos of ready-to-eat cereals annually for distribution in over 160 countries. From small beginnings in Battle Creek‚ Michigan the company has grown into a global organisation with factories‚ distribution networks and markets worldwide. Its founders Dr John Harvey Kellogg
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HSBC From Wikipedia‚ the free encyclopedia HSBC Holdings plc Type Holding company[1][2] (Public limited company) Traded as LSE: HSBA NYSE: HBC Euronext: HSB SEHK: 005 BSX: HSBC.BH Industry Banking‚ Financial services Founded 1865[3] (The Hongkong and Shanghai Banking Corporation) 1991[4] (HSBC Holdings plc) Founder(s) Thomas Sutherland Headquarters 8 Canada Square‚ Canary Wharf‚ London‚ United Kingdom[5] Number of locations Approximately 7‚200 offices across 85 countries
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ORGANIZATIONS SHR601-6 Assessor: Dr PAULINE LOEWENBERGER HSBC CASE STUDY Executive Summary Financial Institutions are known to be highly imperative of continuation of globalization throughout the world. Hence each and every economy has to focus on establishment and proper functioning of both local and globalised financial institutions. HSBC is one of world recognized organization which has great influence on world economy. HSBC can be identified as world largest banking and financial
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What is Corporate Communication? * A department with many functions * A set of communication products * A process to communicate key messages Corporate communications are a powerful management tool if approached with strategic integrity‚ alignment and focus. An organisation performing with coherence and its energy focused on a specified goal is far more effective than one that allows confused and inconsistent messages to disseminate from management. Communications is the only vehicle
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INDIVIDUAL ASSIGNMENT MGT 4235 Corporate Communication Ms. Rizwanah Souket Ali Yang Yu I 12001918 8 BA 1 15th October 2014 Corporate Communication: Mitsubishi Corporation Background: Main Business Activities Mitsubishi Corporation (MC) has seven Business Groups which develop operations in the diverse fields of Global Environmental & Infrastructure; Industrial Finance‚ Logistics & Development; Energy; Metals; Machinery; Chemicals; and Living Essentials. In addition to
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HSBC: Who’s the Boss? HSBC: Who’s the Boss? Case Overview In September 2010‚ the business world was shocked by a public boardroom debacle at HSBC. Incumbent Chairman‚ Stephen Green‚ had announced his pre-mature departure from HSBC ahead of schedule‚ putting HSBC’s succession plan into the spotlight. An unforeseen and public power struggle ensued‚ with speculation as to whether incumbent CEO Michael Geoghegan or one of several other possible candidates would get the top job. The chaotic succession
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Corporate Communication Essay Assessment One Corporate Communication is the tool used to allow organisations to liaise with the public(s) and can be defined as... “…the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable starting points with stakeholders on which the company depends”. In today’s world‚ corporate communication is vital to an organisations success and many academics argue the importance in coordinating
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration‚ Laval University‚ Quebec‚ Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing‚ College of Business and Economics
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24643602 Jiawei Cao MKX9550 Case Study HSBC The tagline of HSBC—“world’s local bank” reflects HSBC’s positioning as a globe-spanning financial institution with a unique focus on serving local markets. HSBC has served over 100 million customers through 9‚500 branches in 85 countries. Therefore‚ HSBC must do a lot of research before segmenting to the international market. The first consideration of HSBC is that the bank works hard to maintain a local presence and local knowledge in each
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HSBC Technological segment: 1. With the development of Internet and electronic techniques‚ HSBC Bank (China) now has electronic banking service: phone banking‚ personal or corporate online banking‚ message service and so on. 2. The crime rate of banking is increasing‚ especially online banking‚ HSBC Bank (China) takes many high-tech protection measures to avoid materials loss especially online transition. 3. There are an increasing number of Chinese students studying abroad‚ so HSBC Bank
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