Chapter 6 – Analyzing Business Markets True/False Questions 1. SAP is a German software company that helps businesses automate their finance and management systems. True (easy) pp. 101–102 2. Organizational buying is the decision-process by which organizations establish and satisfy their needs for goods and services. True (moderate) p. 102 3. Mining‚ manufacturing‚ banking‚ and distribution services are all considered part of the business market. True (easy) p. 102 4. Schools and
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CHAPTER 1 AN OVERVIEW OF INTERNATIONAL BUSINESS Chapter Objectives 1. 2. 3. 4. 5. Discuss the meaning of international business Explain the importance of understanding international business Identify and describe the basic forms of international business activities Discuss the causes of globalization Comprehend the growing role of emerging markets in the global economy 1-2 What Is International Business? Business transactions between parties from more than one country
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Business marketing is marketing products or services to other companies‚ gov’t bodies‚institutions‚ and other organizations. Ex.McD buy salt to use for its product. Business marketing also includes the marketing of products and services that facilitate their operations. Ex. McD buys paper for packaging of its food. Business marketing can also be to govt agencies and institutions that buy for their use.Ex. photocopy‚ tables and chairs. Business markets are all the organizations that buy goods and
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Quiz Chapter 6 1. One of the objectives of export tariffs is to: A. improve the efficiency of utilization of resources. B. curb the competition offered by foreign firms to domestic firms. C. reduce exports from a sector‚ often for political reasons. D. maintain a positive trade deficit. 2. _____ take many forms including cash grants‚ low-interest loans‚ tax breaks‚ and government equity participation in domestic firms. A. Ad valorem tariffs B. Subsidies C. Quota rents D. Specific
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CHAPTER 5 Ethics and Social Responsibility in International Business Chapter Objectives After studying this chapter‚ students should be able to: 1. Describe the nature of ethics. 2. Discuss ethics in cross-cultural and international contexts. 3. Identify the key elements in managing ethical behavior across borders. 4. Discuss social responsibility in cross-cultural and international contexts. 5. Identify and summarize the basic areas of social responsibility. 6. Discuss how organizations
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School of Management MGMT3101 International Business Strategy Session 2‚ 2012 Case Study Assignment The Formation and Evolution of Sony Ericsson Joint Venture 5 October 2012 Contents Synopsis 3 1. Introduction 4 1.1. The Sony Ericsson Joint Venture 1.2. Motivations for Joint Venture 1.2.1. Technology Exchange 1.2.2. Risk Reductions 1.2.3. International Expansions 1.2.4. Financial Goals 2. Strategic Alliances 7 2.1. Alternative Strategies 2
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Globalization and International Business 1 1 LEARNING OBJECTIVES Ø Ø Ø Ø Ø Ø Ø Ø Ø Globalization and International Business To outline the historical perspective of globalization of business To explain the concept of globalization To elucidate the factors influencing globalization To discuss the various techniques for measuring globalization To examine the reasons for support and criticism of globalization To discuss global business expansion strategy for emerging market companies To explicate
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The Intensive strategies consist of three types of strategies market penetration‚ market development and product development. Intensive strategies purpose is to make intensive efforts to improve a firm s’ competitive position with existing products. Market penetration strategy seeks to increase market share of existing products or services in existing market. In market development‚ marketers introduce existing products into new geographic areas. Product development is a strategy in which companies
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Chapter 01 Globalization True / False Questions 1. (p. 4) The notion that national economies are relatively self-contained entities is on the rise. FALSE 2. (p. 4) For the last 50 years‚ the volume of goods‚ services and investment crossing national borders has consistently expanded faster than world output. TRUE 3. (p. 4) Today‚ the world economy is fast moving toward a world in which barriers to cross-border trade and investment are declining. TRUE 4. (p. 6) The shift toward a more integrated
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The International Market Selection Process Literature: Chapter 8‚ ”Global Marketing” + p. 775-779 the Jobber-book Approaches to Market Selection The coincidence approach • Choosing a new market is not a planned process • A market is chosen because: – The management might have preferences based on personal experience – Opportunities through local network – Or other change agents might The near-market approach The near-market approach • • • • • • • Require limited resources Proactive approach
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