Multinational enterprise (MNE) Alan M Rugman and Simon Collinson‚ International Business‚ 5th Edition‚ © Pearson Education Limited 2009 Slide 2.2 The Multinational enterprise (MNE) • Objectives • The nature of multinational enterprises • Strategic management and multinational enterprises • A framework for global strategies: the FSA/CSA matrix. Alan M Rugman and Simon Collinson‚ International Business‚ 5th Edition‚ © Pearson Education Limited 2009 Slide 2.3 Objectives • •
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Hill: International Business: Competing in the Global Marketplace‚ Sixth Edition V. The Strategy and Structure of International Business 14. Entry Strategy and Strategic Alliances © The McGraw−Hill Companies‚ 2007 229 14 Entry Strategy and Strategic Alliances Introduction Basic Entry Decisions Which Foreign Markets? Timing of Entry Scale of Entry and Strategic Commitments Summary Entry Modes Exporting Turnkey Projects Licensing Franchising Joint Ventures Wholly Owned Subsidiaries
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Course Overview i. i COURSE OVERVIEW Introduction International Business is one of the courses offered by the School of Management‚ Asia e University (AeU). Similar to other courses offered by the School of Management‚ this 3 credit hour course will be conducted over 15 weeks and is usually offered twice yearly in February and September semesters. Course Audience This is a core course for all students undergoing Bachelor of Management (Hons). Thus‚ students should be able to
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(2012). International Business: The Challenges of Globalization (Global Edition)‚ 6th Edition‚ Pearson Education Limited‚ U.K 1. Describe the process of globalization and how it affects markets and production. 2. Identify the two forces causing globalization to increase. 3. Summarize the evidence for each main argument in the globalization debate. 4. Identify the types of companies that participate in international business. 5. Myths that keep small firms from going global. Macroeconomics
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International Business‚ 14e (Daniels et al.) Chapter 11 The Strategy of International Business 1) Which of the following statements about Zara is most likely FALSE? A) Zara puts fewer products on clearance racks than most of its competitors in the industry. B) Zara’s large advertising budget generates word-of-mouth and attracts new buyers. C) New products and designs are delivered to Zara stores every three to four weeks. D) Most of Zara’s products move through the firm’s distribution center
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Cork Institute of Technology Bachelor of Business (Honours) in Information Systems – Award (NFQ – Level 8) Autumn 2007 International Business (Time: 3 Hours) Instructions Answer: Section A: Answer all question one on case study Section B: Answer three (3) from five (5) questions. % of marks allocated for this exam: 70 Examiners: Ms. C. O’Reilly Mr. L. Elwood Do not write‚ draw or underline in red. Section A: Case Study A Boom in Bangalore What is the fastest growing industry
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School of Management MGMT3101 International Business Strategy Session 2‚ 2012 Case Study Assignment The Formation and Evolution of Sony Ericsson Joint Venture 5 October 2012 Contents Synopsis 3 1. Introduction 4 1.1. The Sony Ericsson Joint Venture 1.2. Motivations for Joint Venture 1.2.1. Technology Exchange 1.2.2. Risk Reductions 1.2.3. International Expansions 1.2.4. Financial Goals 2. Strategic Alliances 7 2.1. Alternative Strategies 2
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levels of international business activity.Do you think any organization will achieve the fourth level?Why or why not. Question No 2: For each of the four globalization strategies‚ describe the risks associated with that strategy and the potential returns from that strategy. __________________________________ Answer for question No 1: The four general levels of international business activity are: 1. Domestic business 2. International business 3. Multinational business 4. Global business
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INTERNATIONAL BUSINESS Instructors: Phone: e-mail: Office: Office hours: Hermann Juergens 514-398-4000 hermann.juergens@mcgill.ca Bronfman 501 Bronf. 501 by appointment Nicholas Matziorinis 514 398- 4000 nicholas.matziorinis@mcgill.ca Bronfman 501 Bronf. 501 by appointment Secretary: Office: Gina Ceolin Bronfman 110 e-mail: gina.ceolin@mcgill.ca Phone: 514-398-4000‚ #09662 Semester: Course Number: Section CRN: 1010 Teaching Assistants: Fall 2012 MGCR 382 Section 001 TBA MW 16:05-17:25
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INTERNATIONAL BUSINESS Table of Contents 1.0 Executive Summary……………………………………………………3 2.0 Assignment Question1…………………………………………………4 3.0 Assignment Question2…………………………………………………7 4.0 Assignment Question3…………………………………………………14 5.0 Assignment Question4…………………………………………………18 6.0 Reference………………………………………………………………22 1.0 Executive Summary: Network Security Consultancy ltd
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