Marketing management‚ summary chapter 1 (Marketing: creating and capturing customer value) What is marketing Marketing is managing profitable customer relationships. Marketing defined Marketing must be understood in the sense of satisfying customer needs. Marketing = the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Simple model of the marketing process: Create value for customers
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PR Communication Memo COM/530 April 8‚ 2013 Gina Owens-Ricks MEMO To: Gina Owens-Ricks Date: April 8‚ 2013 Re: Financial Crisis Tim Marvin‚ chief financial officer (CFO) has suddenly resigned amid rumors of inappropriate accounting practices. The U.S. Securities and Exchange Commission (SEC) is currently investigating the situation and the requested documentation is suggesting the crisis may involve revenue recognition. I have attached a press release I feel will meet the company’s requirement
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former CFO after a case is built. Our company is still operational and we are working hard to regain the trust that has been broken. We are cooperating with the SEC and will issue another press release within a week of their findings. Please feel free to contact our hotline with any further questions‚ 1-866-555-STBK. Danielle Realty CPA‚ Starbucks‚ Inc. MEMORANDUM TO: Management FROM: Danielle Realty CPA DATE: July 5‚ 2010 SUBJECT: PR Communication Memo This memo is sent
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IFRS Illustrative financial statements October 2012 kpmg.com/ifrs 1 Contents What’s new 2 About this publication 3 Independent auditors’ report on consolidated financial statements 5 Consolidated financial statements 7 Consolidated statement of financial position 9 Consolidated statement of comprehensive income – single-statement approach 13 Consolidated statement of changes in equity 17 Consolidated statement of cash flows 21 Notes to
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Tic‚ Tac‚ Toe‚ Who Can Be The CFO? “This is a clinical situation‚ client needs candidate‚ candidate comes with a personality... understand the client hires a personality finally‚ not his certificates or baggage.” Many recruiting firms are driven by this logic‚ which is wrong. It is a transition for the organizations‚ when recruiting a senior management. Each of us comes with a personality‚ it is behavior which at certain extent enhances the job performance‚ but it is only one among several
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Defining Childhood Obesity and its Impact on Children The key to defining obesity levels is the issue of how we should define childhood obesity. Three different classification systems are commonly used; each uses a version of the Body Mass Index (BMI). BMI is calculated by dividing weight in kilograms by the square of person ’s height in meters. Evidence shows childhood obesity to be associated with depression‚ especially among the very obese. Overall self-esteem is lowered and the cost to peer
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Chemistry II lab Why do liquids evaporate at different rates? Section1: Have you ever left a container with some type of liquid in it and wondered how it could it evaporate so quickly? The evaporation of an unpredictable liquid is an endothermic process that results in a temperature decrease. The amount of temperature decrease is related to the strength of intermolecular forces of attraction. The rate of evaporation can be described as the change of temperature divided by the time it takes to
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QANL 2216 Homework #1 Due date: 9/8/14 Requirement: Use MS-Word to complete the homework. Copy and paste any Excel output to your WORD file‚ print it and staple all pages. Un-stapled homework is NOT acceptable. Problem #1 The following data represent energy consumption and renewable energy consumption in the United States in 2005: Energy Source %* Renewable Energy Source %* Coal 23.0 Ethanol
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To: Pharma Co. From: Chao Sun Re: Restructuring Costs Date: Sep 28‚ 2014 Background Pharma Co. is a U.S. subsidiary of a U.K. entity that prepares its financial statements in accordance with (1) U.S. GAAP for reporting to its U.S.-based lender and (2) IFRSs in reporting to its parent. Pharma Co. is considering the relocation of a manufacturing operation from its present location to a new facility in a different geographic area as part of the restructuring a business line. The relocation plan
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MEMORANDUM TO: FROM: DATE: October 16‚ 2012 SUBJECT: Assignment In response of your assignment due to childhood obesity‚ this is the information we found about the rising problem in society. First‚ we looked at articles on childhood obesity and the negative effects of marketing of unhealthy food towards children. Here we found that marketers use more intense and pervasive methods as compared to before. It was later explained that young children are exposed to fast food advertisements
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