Introduction of subway The goal at each SUBWAY restaurant is to offer a quality product that is made specific to each individual customers taste. Your SUBWAY sandwich is made-to-order‚ exactly the way you want it. Subway the fast-food market of submarine sandwiches and salads has more 32000 stores in ninety-one countries and generates some $12 billion in annual revenues. The franchising chain opened its first international restaurant in Bahrain in 1984. Since then subway has expanded worldwide
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Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels
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result‚ the products and services are delivered according to customer needs and wants. The role of marketing managements in organizations is to identify and measure the needs and wants of customers whereas customer-orientation is the foundation of successful marketing. Marketing is a term reserved for the process of marketing a product‚ service or idea to the final consumer outside the firm but marketing also takes place within an organization. Therefore‚ the market is not only the ultimate customer
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Subway Profile Subway “Eat Fresh‚ Live Green”. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say “The only fast thing about us is our queue”. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca‚ who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarine
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Subway Riding In Shenzhen Twenty months ago‚ I left New Jersey‚ America‚ and came to a new city named Shenzhen. When I came here at first‚ I wasn’t sure what Shenzhen would be like‚ and if I would like it. I started to fall in love with Shenzhen when I first rode the Shenzhen subway. I have to admit that subway riding in New York was definitely not on my favorite list. In New Jersey‚ there was no subway. However I remember that when I went to my mother’s office in New York City‚ we would take
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1.0 INTRODUCTION Subway was established in 1965 when 17 year-old Fred DeLuca collaborated with Dr. Peter Buck and opened the first Pete ’s Subway in Bridgeport‚ Connecticut. Subway didn ’t start franchising until 1974‚ when its first franchise place situated in Wallingford‚ Connecticut. The international headquarters for Subway Sandwich restaurants and franchises are located in Milford‚ Connecticut ( Retailindustry.about.com ‚ 1965) Presently‚ the SUBWAY® brand is the well-known submarine sandwich
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Toronto’s Subway- Time to Expand All over the world‚ underground subway systems are relied on by millions of commuters to get to where they need to be on a daily basis. Large cities are defined by their public transit system and in many cities they are the “go to” method of transportation through the city. In New York City (NYC)‚ the fastest way to commute is by underground subway and the NYC subway transports about 7.5 million people every day. There are many benefits from having a very good and
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The Subway Franchise The Subway story started in 1965 in Bridgeport‚ Connecticut during the summer of 1965. 17 year old Fred DeLuca was trying to earn enough money to pay for his college tuition by working in a hardware store. He wanted a way to add money to his minimum wage salary. He got the solution at a backyard barbecue in a conversation with a family friend‚ nuclear physicist Dr. Peter Buck. With a $1000 loan from Buck‚ DeLuca opened Pete’s Super Submarine on August 28‚ 1965
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a year later and quickly realised that marketing and visibility were going to be key factors in the success of the business - the third outlet was in a highly visible location and it’s still serving sandwiches today. The name was shortened from Pete’s Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced. The next step was to formulate a business plan that outlined the SUBWAY® brand’s goals. In an effort to reach those goals‚ SUBWAY® outlets began franchising‚ giving others
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In the poem “On the Subway” written by Sharon Olds‚ two different are being described on how society sees them based on their race. Sharon Olds describes them with traditional stereotypes with the use of tone and imagery‚ to differentiate yet connect the two of them. On the subway the narrator comes across a young man who is very different. The boy had large feet and had the face of a mugger. He was wearing red while the narrator wore dark fur. She watched as he “looks at her fur” trying to figure
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