RELATIONSHIP BETWEEN INTERNAL AND EXTERNAL AUDIT Professor PhD Atanasiu Pop‚ „Babeş-Bolyai” University of Cluj-Napoca‚ e-mail: apop@econ.ubblcuj.ro PhD Student Cristina Boţa-Avram‚ „Babeş-Bolyai” University of Cluj-Napoca‚ e-mail: botaavram@gmail.com PhD Student Florin Boţa-Avram‚ „Babeş Bolyai” University of Cluj-Napoca‚ e-mail: botaavramflorin@yahoo.com ABSTRACT: Analyzing the evolution process of internal audit‚ from its beginnings and so far‚ we can easily notice that internal audit function was born
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Background of the Study Internal Auditing Defined. Internal auditing is an independent‚ objective assurance and consulting activity designed to add value and improve an organization’s operations. It helps an organization accomplish its objectives by bringing a systematic‚ disciplined approach to evaluate and improve the effectiveness of risk management‚ control‚ and governance processes (The Institute of Internal Auditors). Internal audit‚ a component of the internal control system‚ is a strategic
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Some of the departments in HSBC are: · Insurance · Pensions · Sharedealing · Internet Banking · Automated Telephone Banking · Travel Money · Marketing The department that this is focusing on is the marketing department. The goal of the department is to be: "The guardian and custodian of customers ’ interests within the bank" (Marketing in HSBC Bank plc report page 7) This goal shows that the main priority is customer satisfaction. The reason for this is with the growing competition
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Marketingmix McDonalds Hi‚ I will now discuss the extended marketing mix of McDonalds. The extended marketing mix consists of the 4 traditional p’s supplemented by the 3 p’s according to Booms and Bitner. I will start with 4 traditional p’s. Price‚ Product‚ Place and Promotion. Price McDonalds uses the ‘Going Rate Pricing’-strategy. This means that McDonalds prices their products according to the average market price. They do this because their isn’t that much difference between their products
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Marketing audit analysis of BMW. The marketing audit has certain similarities to a financial audit in that it is a review of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity‚ enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing‚ the marketing audit should be used
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Internal Audit and the Relationship with Senior Management Summary: The case study “Internal Audit Reporting Relationships: Serving Two Masters” was a part of a series of research projects being developed by the Institute of Internal Auditors to determine the various relationships‚ specifically reporting relationships between the internal auditor and those charged with governance. To obtain research about the various types of reporting relationships‚ independence‚ conflicts that arise from
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McDonald’s Marketing Mix AnalysisDid Somebody SayMcDonald’s?The business began in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee"‚ which was eventually replaced with Ronald McDonald in 1968. The present corporation
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Starbucks‚ McDonalds and Marketing Strategy Both McDonalds and Starbucks are looking into dayparts penetration as a growth strategy: McDonalds now owns the breakfast segment and is moving fast to take over the afternoon and evening segments‚ Starbucks is moving in the other direction and going from primarily a breakfast and afternoon snack stop to lunch and evening Starbucks is still focused on opening new stores whereas McDonalds seems to have slowed down it’s expansion‚ these expansion funds
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components of financial statements and are classified according to the following broad categories: Existence or occurrence Completeness Rights and obligations Valuation or allocation (measurement) Presentation and disclosure In planning and performing an audit‚ an auditor considers these assertions in the context of their relationship to a specific account balance or class of transactions. .63 The risk of material misstatement in financial statement assertions consists of inherent risk‚ control risk‚ and
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technology and international marketing are working very closely; information technology innovations is improving marketing process and the way we interact with the customers. So thanks to information technology markters now have more information about customers and they can reach them easily due to data bases. Also information technology has changed the competitive environment‚ consumers have more information about competitive offering‚ also thanks to internet a new way of marketing has emerged and new
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