According to Longman Business Dictionary‚ Corporate Communication is the process of providing information about company for its employees‚ customers and the public. Therefore‚ constituencies can know what company is trying to achieve and have a positive image to the company. No matter the size of company or organization‚ they all invest in corporate communication initiatives to mold its image‚ communicate with internal and external stakeholders and sustain a long-term positive reputation. For example
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The internal environment: * Strategic competitiveness and above – Average returns result when Internal organization (What a firm can do : function of resources‚ capabilities‚ and core competencies) matches External environment ( What a firm might do : function of opportunities in the firm’s external environment → Competitive Advantage * Competitive advantage key points: * No competitive advantage lasts forever. * Over time‚ rival use their own unique resources‚ capabilities‚ and
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Introduction 2 Analysis 3 Internal communication 3 External communication 6 Conclusion 10 Recommendation 11 Internal communication 11 External communication 12 Executive Summary BP oil spill in April 2010‚ had incurred serious damage to both the company and publics. Though some internal and external communication strategies were carried out after the accident‚ more improvements should be made by BP to maintain the safety and reputation. The internal strategies used by BP‚
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Technical Report Writing – Summer 2011 Horizontal‚ Vertical and Internal Communication in an Organization Research Paper submitted to: Professor Pacelli Eugenio Renory L. Bilugan 5/29/2011 Table of Contents: Page I. Introduction 2 II. Body of the Report 3 a. Vertical and Horizontal Communication b. Internal Communication 1. Memos a. Definition of a Memo b. Purpose of a Memo c. Audience Analysis d. General Format e. Common Types of
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Question 1 a) Select two companies where inadequate internal control have resulted in disastrous effects on the organisation or exposed it to heavy losses. Research the facts of the failure and report on the facts and the losses suffered. In your report‚ include suggestions for changes to operations (internal controls) that could have prevented the final outcome. Where could you find a list of these internal controls and how are they documented? Examples of companies include: Coles Myer
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comparative analysis of the annual report‚ regarding the compliance on it statutory requirements and how they interpret their corporate governance. It is indeed a crucial topic as to ensuring maximum shareholder’s value and enhancing investor’s interests towards the organizations. The report will comment on the level of voluntary disclosure of both organizations such as corporate social responsibility
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report aims to investigate the role Internal Auditors (IA) plays in certain aspects of corporate governance. The report also aims to investigate what is considered as good corporate governance. “Corporate governance is the system by which companies are directed and controlled. It deals largely with the relationship between the constituent parts of a company - the directors‚ the board (and its sub-committees) and the shareholders” (Berr‚ 2008) Corporate governance is necessary because of the
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INTERNAL AUDIT 1 Internal audit ‘Internal audit’ is an appraisal activity established by management for the review of accounting and internal control systems as a service to the entity. It reviews‚ monitors and make recommendations for the improvement of systems. Other activities include: Examination of financial information Review of economy‚ efficiency and effectiveness (‘value-for-money’ audits) Review of compliance with external laws and regulations Review of internal policies Review
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Fundamentals of Internal Auditing September 5-7‚ 2007 A Three-Day Tutorial Philadelphia‚ PA on Internal Auditing September 19-21‚ 2007 Las Vegas‚ NV Basics October 15-17‚ 2007 Houston‚ TX • Get a well-grounded foundation in the concepts of traditional and operational auditing November 5-7‚ 2007 San Francisco‚ CA November 12-14‚ 2007 • Gain proven tools and techniques for performing value-added audits in the era of Sarbanes-Oxley and PCAOB Boston‚ MA December
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Internal Branding: Internal branding is the set of strategic processes that align and empower employees to deliver the appropriate customer experience in a consistent fashion. These processes include‚ but are not limited to‚ internal communications‚ training support‚ leadership practices‚ reward and recognition programs‚ recruitment practices and sustainability factors. Internal branding making sure that members of the organization are properly aligned with the brand ad what it represents. Internal
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