see that brand as major enduring assets of a company‚ outlasting the company’s specific products and facilities. [3] So branding are powerful assets for a company. And for the company‚ they should be carefully developed and managed their branding. It is because to a company‚ a branding will affect consumer to create an emotional attachment to products and the company. Also a branding can create a feeling of involvement‚ a sense of higher quality‚ and an aura of intangible qualities that surround the
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LIBERTY UNIVERSITY MMPG: Position/Competition/Branding of Apple iPhone OLAMIDE O. BELLO 11/20/2012 STRATEGIC MARKETING MANAGEMENT (BUSINESS 520) PROFESSOR: DR. ANDREW HONEYCUTT Smart Phone Market Samsung‚ the Korean tech giant‚ is the leader in the Smartphone following the third quarter‚ extending its lead over Apple (Gartner ’s report released on Wednesday this week). The Android-based Galaxy smart phones have a very strong sales compare to Apple which makes android the lead in the
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Internal audit’s role in modern corporate governance Thought leadership series Risk and Advisory Services Internal audit’s role in modern corporate governance Recent events have highlighted the critical role of boards of directors in promoting good corporate governance. In particular‚ boards are being charged with ultimate responsibility for the effectiveness of their organisations’ internal control systems. An effective internal audit function plays a key role in assisting the board
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Over and over again the Standards specify what internal auditors should provide assurance and consulting on – the scope of internal auditing (governance‚ risk management and control processes). Standard 2100 is one such injunction – “The internal audit activity must evaluate and contribute to the improvement of governance‚ risk management‚ and control processes using a systematic and disciplined approach.” What are these processes that internal auditing has to evaluate and contribute to the
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Chapter 1 Auditing and Internal Control Review Questions 1. What is the purpose of an IT audit? Response: The purpose of an IT audit is to provide an independent assessment of some technology- or systems-related object‚ such as proper IT implementation‚ or controls over computer resources. Because most modern accounting information systems use IT‚ IT plays a significant role in a financial (external audit)‚ where the purpose is to determine the fairness and accuracy of the financial statements
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Title: Importance of Internal Communications for a company and two case studies. Internal communications is considered a vital tool for connecting people within the company. It does not refer only to those few “official” channels of communication in a company‚ it is also the strategic management of information flows to ensure the optima level of employee engagement. (Civicus‚ 2001) This business context of communication is a dual listening process. It is a top-down‚ bottom-up‚ side-to-side
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Justification for an Internal Control System ACC 544 Justification for an Internal Control System Introduction According to A. A. Gramling in the Encyclopedia of Business and Finance‚ internal control can be described as “any action taken by an organization to help enhance the likelihood that the objectives of the organization will be achieved.” There are several approaches to risk management in an organization – the portfolio approach and the use of insurance are two. Both
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Practices of Internally Assuring the Quality of Assessment 1.1 The internal verifier is at the heartof quality assurance in N/SVQ’s‚ both within the national framework and within the quality and management systems of each approved centre. The role‚ in terms of managing assessment so that it consistently meets national standards‚ is central to maintaining public confidence in each and every N/SVQ issued. Therefore internal verification is a key factor in managing ‘risk’ and ensuring that when
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Internal audit is a dynamic profession involved in helping organizations achieve their objectives. It is concerned with evaluating and improving the effectiveness of risk management‚ control and governance processes in an organization. To do this‚ internal auditors work with management to systematically review systems and operations. These reviews (audits) are aimed at identifying how well risks are managed including whether the right processes are in place‚ and whether agreed procedures are being
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the role of internal auditing which is to assist management to maximizing the opportunities and to minimizing the threats to the organization. Internal auditing must maximize the assurance provided to the board‚ the audit committee and the management‚ and contribute to the continuous improvement strategies for the organization. So‚ how to maintain good internal auditing function within the organization? Outsourcing of internal audit function is one of the solutions. So‚ what is internal auditing? What
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