Nokia SWOT Analysis Strengths Strong brand image is Nokia’s core asset. The company continues to strengthen its brand equity through various marketing campaigns. Nokia’s brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by InterBrand in 2009‚ and was the only mobile phone manufacturer in the top 10 best brands list. A strong and highly visible brand enables the company to command a premium for its products and differentiate itself from competitors
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Pest Analysis On Nokia - December 2nd‚ 2010 Nokia Corporation (Finnish pronunciation: [nki]) (OMX:NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinationalcommunications corporation that is headquartered in Keilaniemi‚Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia isengaged in the manufacturing of mobile devices and in convergingInternet and communications industries‚ with over 123‚000 employeesin 120 countries‚ sales in more than 150 countries and global annualrevenue of EUR 41
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The beginning of Nokia goes back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898‚ the Finnish Rubber Works Ltd was found‚ and in 1912‚ Finnish Cable Works began operations. Gradually‚ the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally‚ these three companies were merged to form Nokia Corporation in 1967. Nokia Corporation engages in the
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Table of Contents Table of Contents 1 A.Acknowledgement 2 B.Project Outline 3 C.Executive Summary 5 D.Introduction 6 E.PESTEL Analysis 7 F.Porter’s Five Forces Industry Analysis 10 G.Key Success Factors 12 H.Appraisal of Nokia’s Resources 13 I.Assessment of Nokia’s Financial Resources 15 J.Review of Options and Recommendations for Future Strategic Direction 16 K.Recommendations for Successful Implementation of Strategies 18 L.Conclusion 19 M.List of References 20 Acknowledgement
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customers fall into any logical groups based on needs‚ motivations‚ or characteristics? Please make clear what your answers are based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers are rural China‚ Nigeria‚ Kenya and even Norway‚ Poland and New Zealand have boosted Nokia’s market share recently
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Our challenge is to achieve this in an increasingly dynamic and competitive environment” Nokia wants to create a new world; to transform a big planet to a small village. Their vision is to create‚ build‚ and encourage people from all countries to communicate with each other in order to create a world where everybody is connected. Nokia rivals have moved to smart phones and androids while Nokia has only just recently released their first smart phones leaving them trailing their rivals
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Research Design On ANALYSIS OF THE SALES DECLINE OF NOKIA IN COMPARISON WITH SAMSUNG TABLE OF CONTENTS |S. NO. |TITLE |PAGE NUMBER | |1 |Introduction | | |2 |Statement of the problem
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SWOT analysis for Nokia Introduction Nokia Corporation is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets‚ and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony‚ ISDN‚ broadband access‚ professional
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PEST Analysis of Nokia PEST analysis identifies the political‚ economic‚ social‚ technological‚ environmental‚ and legal factors that of which directly affect a company. Political Factors Political/Legal environment are usually considered as one because they are enforced by the nation’s government. It is vital for Nokia’s operation because different nations with their respective government have different Political/Legal platforms respectively; Nokia operating on global level must abide to
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Before we start the main analysis it is useful to give you some of the basic informati-on about the discussed company. I. Introduction of the company Although the companies history reaches back to the nineteenth century‚ we will not go into it‚ simply because there is no need to know it and our paper will be unders-tandable without these facts. In may 1992 the finnish company Nokia started to focus on telecommunications‚ and they are selling the first GSM-mobilephone. The companies goal
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