[pic][pic] School of Management Blekinge Institute of Technology What Drives Customer Loyalty and Profitability? Analysis of Perspectives from Retail Customers in Ghana’s Banking Industry By: Daniel Nukpezah & Cephas Nyumuyo Supervisor: Prof. Anders Hederstierna [pic] Thesis for the Master’s degree in Business Administration
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Customer Relationship Marketing Procter&Gamble acquired Old Spice in 1990. Since then‚ a brand once associated with a has-been‚ highly fragrant aftershave whose ivory bottle still gathers dust on medicine-cabinet shelves has transformed from a small stagnating brand into a men’s personal-care powerhouse. The brand is undergoing a transformation and rapidly becoming a hip brand for men‚ thanks in no small part to P&G’s ’Smell like a man‚ man’ advertising campaign for Old Spice shower
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Introduction: Now a days Garments sector is one of the most demandable industries in the world. Most of the countries are related now in Garments sector including Bangladesh. And Bangladesh is competing with others in the world market. There are lots of companies established in Bangladesh for Exporting the Garments products. The Mostafa Garments Industries Ltd. Is one of the Leading company in Bangladesh. They Export there products in America‚ EU countries‚ Japan and Chaina Market. They supply
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Project report on Highlights of ’Financial Management’ In Public Sector Undertakings CONTENTS 1. Introduction 2. Highlights of financial management in public sector undertakings - Budgets in Public Sector - Revised Budget - Sources of Funds in Public Sector - Role of Financial Advisor - Capital Budgeting - Working Capital Management - Financial Delegation - Financial Reporting - Profitability of Central Public Sector Undertakings 3. Role of financial management in the reforming of psu’s - Performance
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Private Universities of Bangladesh: a Curse or a Blessing for the economy INTRODUCTION: Education is the basic need for socio-economic transformation and advancement of a country. It is the prime ingredient of human resource development. With over 143 million people‚ Bangladesh is the eighth largest in the world in population. It is also one of the most densely populated countries and endowed with limited natural resources. The total size of the student population in Bangladesh is around 29
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firms. This report tends to evaluate how Apple-one of the most innovative and creative companies builds marketing relationships with its target customers through brand building. What is more‚ this report attaches much importance to customer profile which reveals some basic information about customers. This report is organized as follows. The first section is the introduction. The second part shows how Apple’s customer profile affects its brand building to have a closer marketing relationship with customers
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History of Radio in Bangladesh_ Bangladesh Betar (Bengali: বাংলাদেশ বেতার) or BB is the state-owned radio broadcasting organisation of Bangladesh. It was also known as Radio Bangladesh between 1975 and 1996. Radio transmission in the region now forming Bangladesh started in Dhaka on December 16‚ 1939. Initially‚ the station was located in old Dhaka. Later‚ the station was relocated to Shahbag. It played an important role during the Bangladesh Liberation War of 1971. On March 26‚ 1971‚ the broadcasting
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wanted to “keep real-time tabs on customer satisfaction”(Textbook‚ pg 5). eCourier used SeeWhy software to help give them customer data faster. This software allowed eCourier to see when client’s accounts were going dormant or if there were changes in the bookings. With this new data‚ eCourier saved money by not having to add extra staff to monitor who was happy with service and who was not. The second company was Cablecom. Cablecom was also interested customer satisfaction. They used statistical
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Domain “Banking System " keeps the day by day tally record as a complete banking. It can keep the information of Account type‚ account opening form‚ Deposit‚ Withdrowal‚ and Searching t he transaction‚ Transaction report‚ Individual account opening form‚ Group Account. The exciting part of this project is; it displays Transaction reports‚ Statistical Summary o f Account type and Interest Information. SYNOPSIS “Banking System " keeps the day by day tally record as a comp lete banking. It can
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International Journal of Business and Management Invention ISSN (Online): 2319 – 8028‚ ISSN (Print): 2319 – 801X www.ijbmi.org Volume 2 Issue 1 ǁ January. 2013ǁ PP.93-99 The Place of Job Stress in Labour Turnover of the Banking Sector in the Nigerian Economy OGINNI Babalola O1‚ AFOLABI Gbadegesin2 and ERIGBE Patience3 Department of Economics and Business Administration‚ Redeemer’s University‚ Ogun State‚ Nigeria. 2. Department of Economics and Business Administration‚ Redeemer’s University‚
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