UNIVERSITY OF JYVÄSKYLÄ School of Business and Economics SOCIAL CRM AND DIGITAL MARKETING COMMUNICATION IN B2B RELATIONSHIPS Marketing Master’s Thesis December 2011 Author: Marjo Himanen Instructor: Heikki Karjaluoto JYVÄSKYLÄ UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS Author Marjo Himanen Thesis Title Social CRM and Digital Marketing Communication in B2B Relationships Major Subject Object of the Study Marketing Master’s Thesis Month and Year Number of Pages December 2011 85 + appendices
Premium Customer relationship management Marketing
| IS-560 Enterprise SystemsDePaul UniversityRobert W. Starinsky‚ InstructorWinter Quarter‚ 2004 | ERP Implementation Report of Findings and Recommendations CISCO Systems‚ Inc. Table of Contents Table of Contents 1 Background and Scope 2 ERP Implementation scenario 2 Situation Analysis 3 Conclusion and Recommendations 4 Background and Scope Cisco System‚ Inc is a Computer Technologies company that was founded in 1984. The company’s primary product is the “router.” The router is
Premium Enterprise resource planning Cisco Systems Business process management
Customer Relationship Management in Banking with a case on HSBC A Project Report presented to Dr. Shweta Dixit Faculty Member Narsee Monjee Institute of Management Studies Mumbai on March 21‚ 2007 in Partial fulfillment of the academic requirements for the Part Time MBA Programme by Mr. Kapil Bhatia (03) Preface The service industry has always been of vital component of all economies. It has become more so these days. From
Premium Customer relationship management Bank Customer service
Optimal CRM Implementation Strategies Seung Hyun Kim Department of Information Systems‚ National University of Singapore‚ Singapore 117417‚ kimsh@comp.nus.edu.sg Tridas Mukhopadhyay Tepper School of Business‚ Carnegie Mellon University‚ Pittsburgh‚ Pennsylvania 15213‚ tridas@cmu.edu A lthough companies have spent a great deal of money to adopt CRM (customer relationship management) technologies‚ many have not seen satisfactory returns on their CRM implementations. We study optimal CRM implementation
Premium Customer relationship management
Exam 3 Outline SCM 303 Chapter 12 Demand Planning: Forecasting and demand management Demand Planning- the combined process of forecasting and managing customer demands to create a planned pattern of demand that meets the firm’s operational and financial goals. Fluctuating customer demand cause operational inefficiencies‚ such as: Need for extra capacity resources‚ backlog‚ customer dissatisfaction‚ system buffering (safety stock‚ safety lead time‚ capacity cushions‚ etc.) 3 basics tactics
Premium Forecasting Six Sigma Lean manufacturing
Infor CRM (Customer Relationship Management) Create growth and loyalty through continuous customer dialogue. Leading customer-focused companies view every customer interaction as an opportunity to make a new offer‚ improve retention‚ increase revenue‚ build loyalty‚ or strengthen their brand. Infor CRM (Customer Relationship Management) helps companies optimize customer relationships by integrating marketing‚ sales‚ and service. By providing a full 360-degree view of customers‚ the system
Premium Customer relationship management Marketing Customer service
era‚ many businesses are popping up in the market‚ as the result of competition to be in the forefront. If a business pretends to stay or resist to a change‚ at the end they will suffer lost. That’s why many of businesses struggle and trying to the new method of business in order to facilitate the business process‚ gain more profit‚ and the important is that maintaining relationship between them and customers since the customers is the most important and various way were made so that they remain to
Premium Customer relationship management Customer service
Introduction: Enterprise Systems in the Healthcare Industry 3 Enterprise Resource Planning 3 Customer Relationship Management 6 Supply Chain Management 7 2. Success of ERP in the Healthcare Industry 8 3. Legacy Systems and EDI in the Healthcare Industry 10 4. ERP Vendors in the Healthcare Industry 11 5. ERP Implementations in the Healthcare Industry 16 6. Works Cited 20 Enterprise Systems in the Healthcare Industry The healthcare industry
Premium Enterprise resource planning Supply chain management
Companies with various sizes are seeking ways to increase their profits. Yet they end up finding out that it is hard to process plenty of information during their business. Enterprise resource planning (ERP) system upstarted overnight‚ seizing up the opportunity to show off itself. It can “merge a firm’s data‚ information flows and business processed into a single package” (Lengnick- Hall‚ Cynthia A.‚ Lengnick Halla‚ Mark L. and Abdinour‚ Sue‚ 2004). It is capable of gaining the bargaining power of
Premium Enterprise resource planning Supply chain management Wal-Mart
An ERP implementation case study from a knowledge transfer perspective Z OONKY L EE AND JINYOUL LE E Department of Management‚ College of Business Administration‚ University of Nebraska-Lincoln‚ Lincoln‚ NE 68588–0491‚ USA r & Fr ci s G an An enterprise resource planning (ERP) application is an enterprise-wide package that tightly integrates all necessary business functions into a single system with a shared database. An ERP implementation often entails transferring the business knowledge
Premium Enterprise resource planning Knowledge management Management