"Integrated Marketing Communication Stategy Of Amul" Essays and Research Papers

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Integrated Marketing Communication Stategy Of Amul

Assignment on Integrated Marketing Communication (IMC) Course Tittle: Marketing Management Course Code: MBA-024 Submitted to, Monto Chandra Gope Lecturer Department of Business Administration Metropolitan University, Sylhet Submitted by JUWEL NONDEE ID No: 093-126-020 Batch: MBA 18th Batch. Metropolitan University, Sylhet Metropolitan University, Sylhet-3100 Introduction: Communication is always one of the most important and vital strategic areas of an organization's success...

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Integrated Marketing Communications (

Introduction Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions, issues, dimensions benefits and barriers surrounding the concept/process. Definition of IMC The definition of integrated marketing communications continues to evolve and there is no shared agreement or meaning. Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and concept...

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Integrated Marketing Communication

Integrated Marketing Communication Introduction ‘Integrated marketing communicating is a concept that companies coordinated their marketing communication tools to deliver a clear, consistent, credible and competitive message about the organization and products. The objective is to position product and organizations clearly and distinctively’. (Jobber, 2007) ‘Integrated Marketing Communications
(IMC) is a new trend in business planning
– combining different communication instruments such...

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Integrated Marketing Communications

Introduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal...

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Introduction to Integrated Marketing Communications

Topic 1: Introduction to Integrated Marketing Communications 1) What is the definition of marketing, and where does marketing communication fit within the operation of a marketing program? 2) Explain how marketing communications relates to the marketing concept and to the marketing mix. 3) What are customer contact points (points-of-touch)? 4) Discuss the way various aspects of product planning and strategy relate to advertising and promotion. 5) What is advertising...

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Integrated Marketing Communication

fragmentation and the increasing communication options in recent years have contributed to the clutter the world is experiencing today. This has lead marketers to integrate their marketing communication tools in order to break through the barrier of noise and reach the target market, “marketing overload is forcing corporations to shout even louder” (keller 2001). In 1993 Shultz, Tannenbaum and Lauterborn introduced a new concept called Integrated Marketing Communication (IMC). This concept has generated...

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Integrated marketing communication

Integrated marketing communication The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons. The most fundamental reason is that marketers are recognizing the value of strategically integrating the various communication functions rather than having them operate autonomously. By coordinating their marketing communication efforts, companies can avoid duplication, take advantage of synergy...

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Integrated Marketing Communication

SCMHRD | Integrated Marketing Communication | Brand: Color Crew by Classmate | | Swati Joshi 2012A40 | 1/28/2013 | Color Crew is an existing brand under Classmate umbrella for kid’s art stationery. The document is about the marketing communication strategy to be adopted by Color Crew brand to review its positioning. | Integrated Marketing Communication Strategy for About Color Crew ITC forayed into the Art...

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Integrated Marketing Communications

INTEGRATED MARKETING COMMUNICATIONS Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences. The goal is to generate both short-financial returns and build long-term brand and shareholder value. Company introduction Sennheiser micropheone was created in 1945...

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Integrated Marketing Communications Plan

INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product,  advertising, on the other hand, is the paid communication through which relevant information about the product is conveyed to potential consumers (2001). In a general sense, the author plans to use advertising in order to be able to impart...

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