assessment is specifically linked to learning outcome 1 and 4. Key Task: An IMC campaign refers to a set of interrelated and coordinated marketing communications activities that centre on a single theme or idea that appear in different media across a specified time period. Identify a current IMC campaign of interest to you. Drawing on secondary data and your own marketing knowledge and insight‚ analyse the campaign in relation to the following issues: Who is the target audience for this particular IMC
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Chanel Fragrance Ad My advertisement for the Chanel fragrance from the Chance series called Eau Tendre uses a naked woman with pink flowers wrapped around her body‚ a huge pink bottle. The ad says‚ “IT’S YOUR CHANCE. EMBRACE IT.” to persuade women to buy this product because it will make you feel confident and comfortable. The ad for the Chanel fragrance from the Chance series called Eau Tendre‚ stands out to many women who enjoy wearing a fine fragrances. This ad also stands out to woman of
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Symbols of innocence‚ virginity and virtue‚ the early 20th century perfumes were inspired and composed around single flower themes. Before the First World War‚ women felt no need to compete with men; softness‚ tenderness and femininity were their signature‚ and “flowery” fragrances were natural extensions of their personality. The war changed everything. Women were forced to wear the trousers while their men were away. The experience challenged and toughened them. After the war‚ women embodied
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Course: Principles of Marketing Instructor name: Ma’am Sobia MARKETING The action or business of promoting and selling products or services‚ including market research and advertising. Q: importance and significance of marketing? IMPORTANCE & SIGNIFICANCE OF MARKETING Marketing is an ongoing process that helps to provide what the client wants and needs whilst
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Strategic Management ASSINGMENT Amina Alshaikh 685 (1) In fundamental terms‚ entering a new country-market is very like a start-up situation‚ with no sales‚ no marketing infrastructure in place‚ and little or no knowledge of the market. Despite this‚ companies usually treat this situation as if it were an extension of their business‚ a source of incremental revenues for existing products and services. Two aspects of the typical approach are particularly striking. First‚ companies often pursue this
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value of the market is always increasing annually (value per liter jumped 0.90 to 1.05 from 2006-2012) (Mintel‚ 2013). Please see appendix 1 for more information on A.G BARR and Rubicon. The objectives of this reports is to articulate an integrated communication plan for Rubicon’s extended brand line ‘YoGo’ and to perfectly
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Purpose and Value of Integrated Marketing Amanda Taylor December 16th‚ 2012 MKT 498 Instructor: Gary Queensberry Marketing is an important area in any company. Integrated marketing is an area of the marketing world. This type of marketing can increase brand value and this allows for a high turnover on the company’s investments. We will review a company and describe the purpose and value of integrated marketing‚ as well as showing what value the plan adds to the company
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Coco Chanel is an icon. Chanel is one of the most influential fashion designers of all time. She was one of the first women entrepreneurs of the 20th century. Chanel led the world from hoop skirts and corsets to long‚ loose fitting jersey dresses. She changed the way people saw the world through her innovative designs. Gabrielle was born in 1883 in Saumur‚ France. She was the second child born to a seamstress and a market stallholder. Her parents were not married when she was born‚ however they
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Coco Chanel‚ an icon in the world of fashion‚ was the first women to create clothing for women that is both attractive and useful. Chanel was one of the first women to run a large‚ successful business in the fashion industry. Today‚ it’s hard to imagine the controversy Chanel stirred up simply by making women’s clothing beautiful‚ comfortable and practical. Chanel understood that women wanted a sense of style and professionalism in their fashion. The clothes she created changed the way women looked
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With her trademark suits and little black dresses‚ Coco Chanel created timeless designs that are still popular today. She herself became a much revered style icon known for her simple yet sophisticated outfits paired with great accessories‚ such as several strands of pearls. As Chanel once said‚“luxury must be comfortable‚ otherwise it is not luxury.” Her early years‚ however‚ were anything but glamorous. After her mother’s death‚ Chanel was put in an orphanage by her father who worked as a peddler
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