MASTER OF SCIENCE IN INTEGRATED MARKETING ------------------------------------------------- New York University ------------------------------------------------- School of Continuing and Professional Studies SYLLABUS INTEGRATED MARKETING Master of Science in Integrated Marketing Program INTG1-GC 1000.001 Spring 2013 3 credits Professor: Paul Kulavis E-mail: ppk3@nyu.edu Office hours: By appointment Course schedule: Monday January 28‚ – May 13‚ 2013 (No classes
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1) In order to make judgment of whether or not to launch Climp Bay’s easy close trash bags‚ we need information from the followings: • Who are thee company’s biggest competitors in the market; what are their strategies of marketing the products and their “selling points”? • How many segments are in the market right now‚ which segment is the company going to target? • For the specific target segment the company choose‚ what is the key factors that lead the consumers to purchase certain brand’s
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Explanation of what a marketing audit is: The purpose of a marketing audit is to review and appraise existing marketing activities and to look at the way the marketing is planned and managed‚ giving the opportunity for a systematic examination of each element of the organisations current marketing activity and achievements‚ and to objectively evaluate the effectiveness of the organisations investment in marketing. The marketing audit assists in the evaluation of the whole marketing activity‚ and provides
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1. Marketing environment audit : Macro : economic GDP Nominal: $1.449 trillion (2014)‚ GDP growth 2.1% (2012) GDP per capita $32‚020 (PPP‚ 2012) inflation (CPI) 1.1%‚ Jan 2014 Unemployment 3% demographic Population 50.95 million (South Korea) (2012)‚ Population Increase Rate 0.45% (2012)‚ Median Age 38.9 years (2012)lifestyles : Nighttime marketing is designed to meet the changing needs of our customers. People are much busier now‚ and they need products and services at all hours. political Tax levels
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UNDERSTANDING & APPLICATIO N OF MARKETING AUDIT Th e R e port Pr epa re d b y‚ CM /20 05/ 183 L. H. S. R a nat hun ga Su bj ec t: St rat eg ic Ma rk et in g Ma na ge men t (B MKT 3 2054 ) Le ct ur er: Mr . Aj it h P. Med is nd Se me ste r: 3rd Ye a r 2nd Se me ste r‚ 2 009 Department of Marketing Management University of Kelaniya ACKNOW LEDG EMENT This assignment was prepared for the purpose of getting the understanding about marketing audit and its important part is concerned. I’m
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What is a marketing audit? A marketing audit is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change (John‚ Alexander‚ & Theodore‚ 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planning stage and also conducted during various stages until the implementation
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A marketing audit is not unlike a financial audit in that it helps the organisations to examine progress or lack of process towards the goals. A marketing audit is an evaluation of the marketing within an organisation to see if their strategies in place are effective within the marketing environment. There is an “internal and external” form of audits. The internal audit assists with considering the effectiveness of the marketing strategies in place at the time of the audit. The “external” audit
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A New House – Risks and Benefits Belindrea Luckett XECO212 Instructor: SARA SHEIKH University Of Phoenix May 17‚ 2013 The Federal Reserve is
Free Monetary policy Inflation Keynesian economics
Walt Disney Corporation Marketing Audit Max McKay Sabrina Coady Henrik Oiseth Principles of Marketing 308 Professor Simpson November 14‚ 2006 Walt Disney Corporation Founded in 1923‚ the Walt Disney Company has predicated itself as the world’s best in the family entertainment business. After 80 years in the business‚ who could argue with that statement? Today‚ Walt Disney Corporation dominates the market of family entertainment. An unparalleled experience is the direct affect
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of Arts Science & Commerce ISSN 2229-4686 134 ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS Dr. Surendra Sisodia Editor- Share Journal of Multidisciplinary Research and Studies‚ Jaipur (India) drsurendrasisodia@gmail.com Mr. Narendra Telrandhe‚ Assistant Professor‚ MGV’s Institute of Management & Research‚ Nashik (India) ABSTRACT The present paper torches upon the emergence of integrated marketing communications (IMC) that has significantly influenced thinking
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