Introduction Westin Dhaka‚ the newly opened five-star hotel is situated in main Gulshan Avenue • Plot-01‚ Road 45‚ Gulshan-2 – Dhaka 1212 – Bangladesh. It is conveniently located within the prime diplomatic and commercial zone of Gulshan. Nestled in the new business district‚ they are steps from renowned shopping malls‚ foreign missions‚ restaurant‚ art‚ private clubs‚ and multinationals. Westin hotel is also only eight kilometers from Zia International Airport. The Westin Dhaka‚ brings customers
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Contents I. Executive Summary 2 II. Relation to Corporate Goals 2 III. Situation Analysis and Trend Forecasting 3 IV. Problems and Opportunities 5 V. Consumer Analysis 6 VI. Marketing Strategy and Tactics 7 [pic] ***** I. Executive Summary Our hotel is a bussiness&luxury hotel. Our targeted market segment in made of business persons and families with medium to high income. The resources needed include only money‚ approximately 30.000 Euros‚ that
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Teamwork in the Tourism and Hospitality Industry-A case study of Labadi Beach Hotel-By HELENA ODOI INTRODUCTION Organisations are described as social entities with a common goal of providing goods or services to their clients on a profit or not-for-profit bases. As social entities‚ organisations are made up of groups of people who must work together and coordinate their efforts to achieve a common goal. This calls for the creation of groups or teams within organisations with their individual or
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Intangibility Services are not physical and cannot be "possessed." Because they can’t be seen‚ touched‚ or made tangible in some way‚ assessing their quality and value is difficult. A services client will never know how good the service is until after he receives it. In some cases‚ it actually may be months or years before a trigger event occurs to activate the service‚ at which time the client hopes to experience the promised service quality (e.g.‚ an IT crisis triggers service‚ or an accident initiates
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COMPREHENSIVE PROJECT REPORT ON “Three Star Hotel (Hotel) INDUSTRY” Submitted for evaluation At [pic] The Faculty of Management Studies Mody Institute of Technology & Science‚ Laxmangarh (Sikar) (Deemed university u/s 3 of the UGC Act‚ 1956) SUBMITTED BY: MIMANSA YAGNIK Enrollment No.:- 090632 MBA- Semester IV AUTHENTICATION CERTIFICATE “To Whom It May Concern”
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CASE STUDY: A leading three start hotel case study A three -star hotel located in Delhi has been experiencing a deline in its occupancy during the past one year.The management has recently reviewed the problem andis seriously considering to attract business executives as also to provide adequate facilities for holding business conferences ‚workshops etc.Since this world involve some renovation of the existing buliding in addition to new furniture and equipment‚the management wants to be cautious
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The Hotel Hydra Styles of service can be described as a Buffet Service for Breakfast. Equipment identified as appropriate would be: Bain Marie to keep foods warm‚ hot plates‚ cereal dispensers‚ juice jugs‚ bread and basket displays‚ toasters‚ tea and coffee jugs‚ utentils and dressing and condiments. Because the Hotel has 100 bedrooms it is appropriate to have a leisure centre and conference facilities‚ to boost the occupancy. It also caters for holiday makers and families with children who will
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newspapers or even yellow page advertising to the mix may be quite beneficial to what Star Hotel is attempting to accomplish. According to advertisng.com‚ when beginning a new campaign‚ a company must start by testing things like direct mailing on a small scale. Starting out small and measuring the results will lead to the addition of new elements at virtually no risk. An effective advertising plan is only one part of Star Hotel ’s overall marketing plan. The effective use of advertising and promotional
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International Journal of Business and Manegement; Vol. 7‚ No. 14; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Service Quality Management in Hotel Industry: A Conceptual Framework for Food and Beverage Departments Ala`a Nimer AbuKhalifeh1 & Ahmad Puad Mat Som1 1 School of Housing‚ Building and Planning‚ Universiti Sains Malaysia‚ Penang‚ Malaysia Correspondence: Ala`a Nimer AbuKhalifeh‚ School of Housing‚ Building and Planning‚ Universiti
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ASSIGNMENT 1 5 star doctor. My personal view about my role‚ function and duty as a medical doctor is to be a good and better doctor. What is the meaning of a good doctor? This question is depend on the meaning of the word ’good’. In Oxford Dictionary susprisingly devotes a full page on this word. Thus ’good’ means; among other things are‚ having the right qualities‚ commendable‚ morally excellent‚ virtuous‚ kind and benevolent‚ agreeable‚ amiable‚ reliable‚ soundless of judgement and practical
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