subsidiary of the global FMCG major‚ Nestle SA. Maggi Brand was introduced to the Indian consumers by NIL with the launch of Maggi 2 Minute Noodles‚ an instant food product‚ in 1982. With the launch of Maggi noodles‚ NIL created an entirely new food category - instant noodles - in the Indian packaged food market. Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women. At that time‚ Indian consumers were rather conservative in their food habits‚ preferring
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stratergies of magi noodles Promotional campanes in schools Advertising stratergies * Focusing on kids Availability in diff pack sizes * Packaging is the biggest plus point of magi market penetration * They have product available in all sizes to tap the categories of consumer New product innovations Following are the stratergies undertaken by magi to launch new products * Nestle sa introduced magi brand in india by 1982 with launch of magi 2min prod as instant noodles product *
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MAKETING STRATEGY OF MAGGI FOR THE PARTIAL FULFILLMENT OF BBA (2011-2014) OF INVERTIS UNIVERSITY SUBMITTED TO: SUBMITTED BY: MS. DARSHNEEL GROVER HARMOL KAYR THIND BBA 6 SEMESTER CERTIFICATE This is to certify that Ms. Harmol Kaur of BBA 6th semester in our
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focus on‚ and their continuous business strategy transformation. Competition is fierce however due to low switching costs for consumers as well as limited product differentiation. Uni-President Enterprises (UPC) is the second largest producer of instant noodles and beverages in China. UPC currently does not possess the strong bargaining power that Tingyi has. Their promotional strategy has also not been as effective as Master Kong’s and thus Master Kong should continue to increase their brand awareness
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launched a new instant noodles product called Maggi Dal Atta Noodles (Dal Atta Noodles) under the popular Maggi brand . The Dal Atta Noodles were made of whole wheat and contained pulses‚ and positioned as a ’healthy’ instant noodles product that provided 20 percent of the daily RDA of dietary fiber and protein for a child aged between 7 and 9. This was the latest addition to the range of ’healthy’ products NIL had been launching over the early 2000s. Over the years‚ Maggi noodles became a popular
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produce instant noodles under the "MAMA" brand. The Company’s first Head Offices were located on New Petchburi Road‚ while the first factory was inaugurated at NongKhaem District‚ Bangkok. After the first year‚ all the shares then were transferred to Thai shareholder who remains as the major shareholder until now. Thai President Foods Public Company Limited (TF) is one of the leading food manufacturing companies in Thailand. The company is engaged in the manufacturing and distribution of instant noodles
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Spreading in Indian Kitchen from Fast Food to Healthy Food "Maggi noodles has managed to enter Indian homes to change the traditional food habits of Indian children on their promise of convenience. This brand has understood the psychology of Indian mothers and positioned itself for mother-child indulgence." - The Business Magazine‚ 2008 “What Xerox is to photocopier and Colgate to toothpaste‚ Maggi is to noodles in India.”- the Times of India‚ 2009 In December 2011‚ Nestle India Ltd.
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segments.Nestlé leads the value sales of noodles in India with a market share of 79.3%. A testament to Nestlés domination of the sales of plain noodles is the fact that for its instant noodles brand Maggi‚ among all its global offices‚ India accounts for the highest level of volume sales for the company. This marketing plan analyses the current marketing mix of Maggi Noodles‚ studies the popularity of the two new health variants Vegetable Atta and Dal Atta Noodles and makes suggestions with regard to
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| 2012 | | | Consumer behaviour in maggi noodles | | Submitted By: Nidhi Sharma Shubham Jain Stuti Goel Sumit Gugnani Submitted To: Prof. Ranjita Gupta Acknowledgement Apart from the efforts of me‚ the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We would like to show my greatest appreciation to Prof. Ranjita
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the 1980s‚ but the signs of a major skirmish in the making are clearly visible in India’s food sector. The instant noodles market in India‚ which has long been dominated by Swiss giant Nestle with its brand Maggi‚ has been seeing a flurry of activity with new entrants stocking the shelves in recent months. Be it GlaxoSmithKline’s Horlicks Foodles‚ Hindustan Unilever’s Knorr Soupy Noodles‚ or ITC’s Sunfeast Yippee‚ each is out to grab a share of the consumer’s palate and wallet. Devendra Chawla
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