CASE STUDY ARCELOR-MITTAL MERGER: CHALLENGING INTEGRATION OF TWO STEEL GIANTS’ ORGANIZATIONAL IDENTITIES Preamble In the aftermath of one of this century’s most remarkable mergers‚ we find two different cultures‚ two different worlds‚ thrown into one of history’s largest corporate integrations. On the one hand‚ there is Mittal Steel - the largest producer of steel in terms of volume. Despite the fact that Mittal steel is based in Netherlands‚ it is perceived that the company is non-European because
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Arcelor-Mittal is an integrated steel and mining company. Many think that the company was formed in the United States of America‚ but the fact is that the company was organized and registered in Luxembourg. The company’s article of association highlights those facts. The company is registered as a public limited liability company (“Societe Anonyme”) in Luxembourg‚ and the corporate purpose of the company is to manufacture‚ process‚ and market steel to the general public. History The name Arcelor-Mittal
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vs. Arcelor 05/2008-5424 This case was written by Anne-Marie Cagna‚ Research Associate‚ INSEAD‚ and Ingo Walter‚ Visiting Professor at INSEAD and Seymour Milstein Professor of Finance‚ Corporate Governance and Ethics at the Stern School of Business‚ New York University. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2007 INSEAD N.B.: TO ORDER COPIES OF INSEAD CASES‚ SEE
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Summary I. Basis 2 A. Arcelor-Mittal and Arabic countries 2 B. Objectives 2 C. Overview of the protagonists 2 1. A geopolitic tensed 2 2. Geography and infrastructures logistics 3 3. COFACE classification 3 4. Decision 4 II. ArcelorMittal in syria and in Arabia Saudi 4 A. Syria 4 1. Country profile 4 2. Regulatory 4 3. Financial incentives 4 4. Infrastructures 4 5. Industry 5 6. Latakia industrial city 5 B. Saudi Arabia (KSA) 5 1. Country profile 5 2. Private sector 5 3.
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Arcelormittal Mittal Steel merged Arcelor * Theory A merger occurs when two companies combine to form a distinct company. A merger is very similar to an acquisition or takeover‚ except that in the case of a merger existing stockholders of both companies involved keep hold of a shared interest in the new company. When combining two or more companies in order to become one. Generally‚ by offering the stockholders of one company‚ securities in the acquiring company in exchange for the
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when Ispat International N.V. acquired LNM Holdings N.V. (both were already controlled by Lakshmi Mittal) and merged with International Steel Group Inc. in 2004. On 25 June 2006‚ Mittal Steel merged with Arcelor. The merger has been successfully approved by shareholders and directors of Arcelor making Mittal the largest steel maker in the world. Mittal Steel Company was founded by an Indian steel tycoon‚ Lakshmi Nivas Mittal. L.N. Mittal played an immense role in Mittal Steel Company’s strategy
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a Classic Brand 03/2014-4929 This case was written by Nicholas Rowell‚ Research Associate‚ under the supervision of Pierre Chandon‚ Associate Professor of Marketing‚ and Klaus Wertenbroch‚ Professor of Marketing‚ both at INSEAD. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. We thank Eddie Roschi (INSEAD 99) and Patrick Lapointe (INSEAD 99) for providing valuable input based on
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This Case Study focusses on the Marketing of the Ford Ka. In this essay three questions are answered: 1. What is the traditional segmentation in the Car Market. 2. What is the new segmentation in the Car Market 3. What is the best segmentation and positioning for the Ford Ka. GROEPSOPDRACHT 2 MARKETING MANAGEMENT CASE FORD KA Rotterdam‚ 9 april 2003 Studenten: Cindy Brouwer studentnr. 119661 e-mail adres cindy.brouwer@meespierson.com Nico Geelhoed studentnr. 274903 e-mail adres nja
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CASE STUDY CACHAREL SEMINAR PAPER UNIVERSITY OF WESTERN SYDNEY PARAMATTA CAMPUS Jan. 2012 Student: NGO DIEN THUAT Unit Coordinator: Dr. NICOLE STEGEMANN TABLE OF CONTENTS INTRODUCTION3 MAIN CONTENT (Answering the four questions) 1.Cacharel’s brand identity.4 Its conceptual and tangible components. 5 Summary in five words. 5 2.Cacharel umbrella brand 6 Sub-brand of Cacharel 6 3.Root cause of Cacharel’s crisis 7 Brand identity help 8 4.Kataschnias’s approach for
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Strategies for Low-Income Consumers Overall winner of the 2008 European Case Clearing House Awards Winner of a 2007 European Case Clearing House Award in the category “Marketing” Winner of the European Foundation for Management Development Case of the Year Award 2004 in the category “Marketing” 04/2008-5188 This case was prepared by Pedro Pacheco Guimaraes‚ INSEAD MBA 2003‚ and Pierre Chandon‚ Associate Professor of Marketing at INSEAD‚ as the basis for class discussion rather than to illustrate either
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