[pic] TiVo Marketing Executive Summary The disappointing sales performance during the Christmas 1999 season ended up being a priceless lesson for TiVo’s marketing team: it was the catalyst that created the need for a TiVo’s new communications strategy. However‚ defining this new marketing campaign was challenging‚ especially after the feedback received about the product indicated issues like limited awareness and hard-to-communicate functionalities. The main focus of this new marketing campaign
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Prof. Lin Guo FIN 417 HBS Case: Hedging Currency Risks at AIFS Due date: April 12‚ 2012 Instructions: This case should be done individually. You should prepare a written analysis‚ and hand in two copies of your analysis on April 12 in class. Only hard copies of the case analysis are accepted. I will submit one of the copies to the Dean’s office for assessment purpose. Each student should also bring his/her own copy of the write-up to class‚ as well as the case itself‚ so that we can refer
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For the exclusive use of M. HUSSAIN Harvard Business School 9-582-103 Rev. September 24‚ 1985 Sealed Air Corporation The president and chief executive officer of Sealed Air Corporation‚ T. J. Dermot Dunphy‚ explained the firm’s 25% average annual growth in net sales and net earnings from 1971 to 1980: The company’s history has been characterized by technical accomplishment and market leadership. During the last 10 years we built on our development of the first closed-cell‚ lightweight cushioning
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creator‚ manufacturer‚ and distributor of some of the most innovative and quite frankly‚ coolest technology that is available. From the release of the iPod and Intel-based Mac to the more recent iPad and iPhone‚ the company has literally driven innovation in the industry. They have also done so in a manner befitting the original high standard that Steve Jobs instilled in the company from its inception. One must view the Apple commanded by Jobs as one that does not fit the M.O. of a typical PC manufacturer
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leadership in social dilemmas: A threat to group stability. Journal of Experimental Social Psychology‚ 40(1)‚ 1-13.Figure 1 : Hill‚ Linda A.‚ and Mark Rennella. "Johannes Linden: Managing the Global Executive Committee." Harvard Business School.. Brief Case 913-509‚ July 2012. Figure 2 : http://strategyforbusiness.wordpress.com/tag/organizational-structureFigure 3 : Nauman‚ S.‚ Mansur Khan‚ A.‚ & Ehsan‚ N. (2010). Patterns of empowerment and leadership style in project environment. International Journal
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TOOLS FOR EXTERNAL ENVIRONMENT ANALYSIS PESTEL Analysis Degree of turbulence Customer Analysis Competitor Environment Company / Public Sector Organization Industry Life-Cycle Cooperative Environment Five Forces Analysis Source : Lynch Internal Environment Analysis Internal Environment Analysis includes : • Recognizing what are‚ and what are not the firm’s core competencies. • Exploiting core competencies that will create value for customers. Resources Tangible Resources
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3.1 Understanding of University-Industry Collaboration. University-Industry Collaboration is mainly driven by the rapid change in consumer market today where industries source for open innovation to gain edge in the global market. When organizations and universities work together to push the frontiers of knowledge‚ they become a powerful engine for innovation and economic growth. (Edmondson‚ G‚ et al. 2012) UIC has become increasingly popular from mutual benefits where university are able to find
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FNCE 201 Corporate Finance Prof. Fu Fangjian Due: the class in 4th week (10-14 Sep) UST Inc. is considering a debt-for-equity recapitalization. In the deal‚ UST will issue $1 billion debt to buy back stocks. In class we argue that an important determinant of a firm’s debt policy is the tradeoff between the tax benefits of debt and the costs of financial distress and bankruptcy. Mature firms generating positive and stable operating income are more likely to take advantage of the debt tax shields
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* Explain how Dell’s working capital policy is a competitive advantage for the company? Dell uses a just in time order fulfillment policy and accurate forecasting of sales to minimize inventories. This allowed Dell to hold inventory of finished products far below levels of their competitors (10-20% compared to 50-70% industry level) and furthermore allowed them to quickly implement changes to their product lines as new technologies became available. This quick inventory turnover also allowed Dell
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its’ presence and service delivery Kennametal Inc. markets its products and service via large network through multiple channels including direct sales‚ marketing‚ the Internet‚ integrated supply programs and a plethora of industrial distributors. The case study evaluates the innovative processes Kennametal employs as it relates to three distinct company goals in its operations which is split in half between the Western and Eastern hemispheres; 1) getting its operations closer to its customers in the
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