INNOCENT ASSIGNMENT Question 1 Political: * Trading Standards ensure “consumer safety and that fair trading and quality standards are maintained” (Brassington & Pettitt‚ 2006‚ p. 83). * Legislations enforced by Office of Fair Trading (OFT). * Pressure groups e.g. Advertising Standards Agency (ASA). Pepsi complained to ASA about Innocent. * Rulings – Department of Health ruled that smoothies can count as two of the RDA of fruit and vegetables. Economic: * UK economy
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Case Study: Smoothie King Summary Smoothie King is the original nutritional smoothie bar and health marketplace since 1987 and within one year realized the key to their success and growth would be to develop a franchise system. The Smoothie King brand has been recognized by Entrepreneur Magazine as being # 1 in the juice bar category for 15 consecutive years and has seen steady growth with approximately 610 franchised units in over 35 US states (www.worldfranchising.com). As with every franchise
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The smoothie market › Smoothie market & PESTEL analysis › The market trends Situation and evolution of the offer Situation and evolution of the demand The micro environment: Porter’s five forces › The offer › The consumers: segmentation › The distribution channels The competitors › Competitors › Tropicana: the leader › Innocent: the precursor Offer’s description: Marketing Mix 2 Marketing strategy › Segmentation › Target/social style › Positionning
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an inTroducTion To PESTLE anaLySiS SMALL BUSINESS INFORMATION SERIES February 2011 Edition > © Housing Industry Association February 2011 Edition > I HIA members: Have direct access to practical advice and professional assistance including the latest information on technical‚ regulatory and business matters; Receive the latest market information on consumer trends‚ new products and materials; and Benefit from increased business opportunities through skills development
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one great way to reward your taste buds and nourish your body‚ smoothies. My name is ‚ smoothie enthusiast you could say. Smoothies are blended drinks typically containing a combination of fruits‚ vegetables‚ and juices‚ with the purpose being to combine unique ingredients and produce an end product that will leave your mouth watering. Author of the smoothie handbook says‚ “Once someone starts to drink a smoothie they start to get compliments on how radiant their skin looks‚ on how slim their body
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03 November 2014 How to Make a Fruit Smoothie Introduction Fruit smoothies are beneficial to one’s health and are also a filling snack that is easy to make. People who want to be healthier and enjoy fruit can put anything that they want into their smoothies to make it to their taste preference. However‚ in order to make the perfect delicious smoothie‚ they are a few simple steps that one must follow. Here are the instructions to making the perfect fruit smoothie in just 5 minutes. Assumptions Audience
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PESTLE Dunkin’ Donuts starting business in Argentina Tiia Penttinen International Business Bachelor’s Thesis Supervisor: Joan Lofgren Aalto University School of Business Bachelor´s Degree Program in International Business Mikkeli Campus Introduction Dunkin’ Donuts is an American global coffee chain based in Massachusetts‚ U.S. It’s also known for its doughnuts. Dunkin’ Donuts has positioned itself as a high quality but still affordable fast-food outlet
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Exploration of brief A smoothie/juice maker is a kitchen utensil used to mix foods such as fruits to make smoothies/fruit drinks. Many smoothie/juice makers are inspired by themes such as health‚ sport and nature. Smoothie/juice makers have become more affordable and most importantly‚ easier to use over the last number of years. History There have been many changes to smoothie/juice makers over the last 60 years. These developments consist of changes to shape‚ form‚ materials and colour as well as
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qualities of a delicious smoothie. Amazingly‚ three basic steps are all it takes to make a nutritional smoothie personalized to an individuals liking. To begin with you need to decide what kind of smoothie you are in the mood for and what fruits juices and vegies you have on hand. There is a plethora of different types of smoothies that can be made in your own home. You can turn one into a healthy snack‚ a delicious desert‚ or a balanced meal. The process of making a smoothie begins with a few simple
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LOVELY PROFESTIONAL UNIVERSITY Lovely school of management TERM PAPER MGT-511 Business Environment PESTLE Analysis of India Submitted To: - Submitted By:- Mr. Vishwas Chakranarayan Ashish Suman Roll No. RS1904A10 Reg. No. – 10905868 Acknowledgment My sincere thank and gratitude to my faculty who inspired me with his able guidance and guided me in this course. The support and knowledge
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