CASE STUDIES Innocent Drinks Case Study Capitalizing on the health trend in the smoothie category Reference Code: CSCM0309 Publication Date: April 2010 DATAMONITOR VIEW CATALYST Innocent Drinks has achieved unparalleled success in the UK as the foremost player in the smoothies sector. This case study looks at the smoothies category in detail and assesses the company’s achievements as it copes with recession‚ competition and takeovers. SUMMARY • The smoothies category in the UK has been
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Innocent Drinks: seven strategy lessons from the setbacks of Europe’s biggest smoothie maker Innocent Innocent Innocent the collapse of its sales. Innocent is payin g for its failur e to innovate and differentiat e – and as a result its retail is down as much price as 30%-40% in many retail outlets. When the recession ends there is a dange it won’t be able r to get its prices back up again. sacrificing marg It is in to maintain volume – and the expensive ingre with dients found in smoothies
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THE SUCCESS OF INNOCENT DRINKS USING COMPETING VALUES FRAMEWORK AND PESTEL ANALYSIS. Innocent Drinks was started by three friends in 1999 that developed premium smoothies that contained 100% natural fruit with no water or added sugar. The aim was to provide people with quick ready-to-go and healthy food and drink options. The company is now one of the best-loved and fastest growing businesses in Britain. The highly successful Innocent Drinks sells $2 million smoothies per week across Europe‚ building
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Developing strategic thinking as a core competency Ingrid Bonn Graduate School of Management‚ Griffith University‚ Queensland‚ Australia Keywords Strategic planning‚ Core competences‚ Management development Introduction My research interest in strategic thinking started in 1993 when I interviewed 35 senior executives for a longitudinal study on the changes in strategic planning and strategic management in large organisations between 1982 and 1993. These senior executives were responsible
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Should Athletes Drink Sports Drinks? When? Why? The response should be formatted in a two-page type written essay that addresses each of the following question The main points of the assignment will address: * mammalian temperature regulation * osmosis * cellular respiration * mammalian regulation of water and salt balance * mammalian circulation 1. What are the ingredients in sports drinks? Hint: The three main ingredients 2. How is each ingredient useful for
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A STUDY ON CONSUMERS BUYING HABITS TOWARDS HEALTH FOOD DRINK PRODUCTS IN SALEM DISTRICT TAMILNADU Mr. P. ARUN Research scholar‚ Bharathiar School of Management and Entrepreneur Development Bharathiar University‚ Coimbatore‚ Tamilnadu‚ India E- Mail: arun2mbaPhD@yahoo.com ABSTRACT In India Consumers behavior towards purchase of food drink products like beverage are changing due to economic and personal factors. Once if we compare last five years the prices of beverage products‚ it could
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Speech: Energy drinks are dangerous Energy drinks are beverages that can be used to supplement energy and concentration. It contains several ingredients‚ some good others bad. They contain ingredients such as caffeine‚ guarana‚ taurine and many more. Usually they are beneficial‚ but when taken in large amounts; some ingredients can cause unwelcome side effects. Many people consume energy drinks for enjoyment and the extra kick of energy for the day‚ but they are not aware of the hidden ingredients
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Business). A utilitarian would say that health is major concern for the majority. Various health issues are caused by direct or indirect effect of drinking large sugary drinks including obesity. More then half of the US population suffer from obesity and one of the factors that contributes to it is drinking large sugary drinks. Good health would produce greatest possible balance of good over bad for everyone. A Utilitarian would argue saying wouldn’t good health makes people happier. Good health
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1.Introduction Following a 30% downturn in the UK smoothies market and a significant decline in market share‚ Innocent have commissioned a report evaluating the UK smoothie market that recommends a marketing plan for the Smoothies product range in the UK for the next two years. The objective of this report is to inform Innocent of the status of the current climate‚ and propose options to grow sales and market share. 2. Methodology This report is compiled primarily from secondary research. Quantitative
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decided to drink something and went to the cafe. My cousin and I ordered lemonade‚ Shymi ordered coke and Ollie ordered some icetea. While we were drinking our drinks‚ we talked about our home countries. Shymi told that she like to feel warmth on her skinbut she can barely see the sun in Russia. And Harry said that he can barely see the sun either‚ because of the pouring rain. After a little more chit-chat‚ dinner time came and 4 of us went to the dining hall. We ate something‚ took our drinks and went
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