C A S E 2 Asian Journal of Case Research 4(S): 15 – 25 (2011) Flat Cargo Berhad: An Auditor’s Conundrum ZAKIAH MUHAMMADDUN MOHAMEDa* AND TAKIAH MOHD ISKANDARb ABSTRACT Flat Cargo Berhad (FCB) was one of the largest air freight companies in Malaysia‚ servicing several government linked companies including Freight Malaysia Berhad‚ and had Kencana & Associates served as its auditors. In 2006‚ during a routine financial audit‚ the auditors identified several suspicious findings that
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Energy Drinks The use of energy drinks in the United States has increased more than the controversial consumption of regular sodas. According to Coca-Cola executives‚ profits from energy products since 2005 through 2008 will total $540 million‚ compared with $210 million for regular soft drinks‚ $130 million for bottled water and $290 million for sports drinks (Warner). So what is it about this drinks that make them more popular than our pure and vital water? The answer is very simple; our hectic
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Marketing Principles Innocent Smoothies: STP Segmentation‚ Targeting‚ Positioning Positioning According to Kotler and Keller (2006)‚ placing the product in a position where it is in demand‚ attractive and unique to the customer in relation to the products of its competitors is known as market positioning. Innocent has a reputable stance in the market‚ being known for its image of good will and helpfulness. From the company’s contributions to charity to the fun‚ lighthearted word choice of
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Introduction Flat Cargo Berhad(FCB)‚ an air cargo company that was listed in Bursa Malaysia on the 15th of September 2001 was one of the largest airfreight companies in Malaysia. The company servicing several government linked companies including Freight Malaysia Berhad and other private company like Citylink‚Nationwide Express and Nippon Express. It was registered as an investment holding company with several subsidiaries with principal activities ranging from air freight services and ground handling
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Ward-Perkins 2010-2011 Marketing MAnagement INNOCENT ON THE FRUIT JUICE MARKET Galina Kozlova Hadrien Le Bris Julien Leignel Nicolas Levannier Raphaël Montero Roxane Penne TABLE OF CONTENTS I. INNOCENT CONTEXT IN FRANCE A. A FEW WORDS ABOUT INNOCENT B. FRUIT JUICE MARKET PRESENTATION C. ATTRACTIVENESS OF THE MARKET D. CUSTOMERS NEEDS AND BENEFITS E. TOUCH POINTS II. THE EXTERNAL ENVIRONMENT OF INNOCENT A. MICRO-ENVIRONMENT ANALYSIS (PORTER’S
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Thomas Friedman’s idea that the world is flattening is based on recent observations that the global economic “playing field” is becoming increasingly easier to enter and to compete in. Friedman notes ten events that have played a significant role in this phenomenon. Friedman noted some very interesting events that helped lead to the flattening of the world‚ such as outsourcing‚ offshoring‚ supply chaining and “insourcing”. The two events of Friedman’s ten that I found to be most interesting
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We live in a world that is Not That Flat OB - II Project Report Submitted by: Manish Saluja Mayank Kapoor Mayank Tyagi Manik Jhamb Manish Srivastava Contents Introduction 3 Objective 4 Historical Evolution of Globalization on Organizational Structure 5 Case Studies – Showcasing successful organizational structures 6 Nike Model 6 Microsoft Model 7 Globaloney – Unraveling the myths of Globalization 11 Problems with Traditional Globalization Theories 11 Reasons for
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planning a trip toIreland‚ or just a jaunt to an Irish enclave in your city‚ knowing some funny Irish words and phrases can do a lot to increase your popularity (or give you a head’s up on what the Irish natives are saying!) Ads by Google 2‚3&4BHK Flats in Chennai at "The Metrozone" in Anna Nagar‚ starting from 1.45cr onwardswww.metrozone.in/heartofchennai Irish slang is a great way to ingratiate yourself with the locals if you travel to Eire. You may not want to necessarily use it yourself‚ at least
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Cooling Drinks 1) What is the specific latent heat of fusion of water? Specific latent heat of fusion is the amount of heat absorbed or released by a substance when changing states. This could be boiling or melting. Latent heat of fusion is the amount of energy needed to melt a substance‚ while latent heat of vaporisation is the amount of energy needed to boil a substance. The specific latent heat of fusion of water is 334 j/g In the graph‚ you can see that as the temperature increases more
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Table of Contents Contents [hide] 1 Background 2 Market Structure 3 Industry Definitions 4 Market Metrics 5 Industry Players 6 Trends and Recent Developments 7 Sources 8 Related ResearchWikis Background Energy drinks are non-alcoholic beverages which are intended to provide a quick burst of high energy to the consumer. These may be prepared with a composition of methylxanthines‚ caffeine‚ natural flavors‚ some herbal components or specific vitamins including Vitamins B. They may also
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