CASE ANALYSIS The case “Infosys’ Global Delivery Model” examines the global delivery model (GDM) of the leading India based software company - Infosys Technologies. Infosys used GDM as a strategic outsourcing tool and by using it; the company could take the work to the place where it could be best performed at lowest cost with minimum risk. GDM provided a superior value proposition at higher quality and lower cost. The major chunk of Infosys’ revenues was derived from GDM based application services
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DIAGNOSES presents analyses of the management case by academicians and practitioners Infosys Technologies Ltd.: Growing Share of a Customer’s Business James A Narus and D V R Seshadri Case Analysis I Janaki Anant Principal Solution Architect i-flex solutions Ltd e-mail: janaki.anant@iflexsolutions.com T The April-June‚ 32(2)‚ 2007 issue of Vikalpa had published a Management Case titled “Infosys Technologies Ltd.: Growing Share of a Customer’s Business‚” by James A Narus and DVR
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aspect‚ sometimes referred to as the brand image‚ is a symbolic construct created within the minds of people‚ consisting of all the information and expectations associated with a product‚ service or the company(ies) providing them. People engaged in branding seek to develop or align the expectations behind the brand experience‚
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Organisation Structure Design Study of Infosys Infosys Global Headquarters: Bangalore‚ India Founded in 1981 Global Presence: 36 Sales Offices in 17 countries‚ 37 Global Development Centres Infosys is one of the largest IT companies in India with 122‚468 employees (including subsidiaries) as of 2010. It has offices in 33 countries and development centres in India China‚ Australia‚ UK‚ Canada and Japan. Vision "We will be a globally respected corporation." Mission "To achieve our objectives
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Introduction: What is international brand? An international or global brand has a clear and consistent identity with consumers across geographies. It is positioned the same from one country to another‚ it has essentially the same formula; it delivers the same benefit and is presented consistently to the consumer through consistent advertising and packaging. International marketing: It is the performance of business activities that involves the firms one or more marketing mix decisions across
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History of Infosys Established in 1981‚ Infosys is a NYSE listed global consulting and IT services company with more than 155‚000 employees. From a capital of US$ 250‚ we have grown to become a US$ 7.231 billion (LTM Q3 FY13 revenues) company with a market capitalization of approximately US$ 24 billion. In our journey of over 30 years‚ we have catalyzed some of the major changes that have led to India’s emergence as the global destination for software services talent. We pioneered the Global Delivery
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and from $5 million in revenue to $754 million as well as being ranked No. 1 in the Business Today Best Employer survey‚ Infosys Group felt a rude shock in 2003 when it fell off of the Best Employer List completely. Because of this disaster‚ the leadership of the company held a meeting in November of 2003 to set a new and aggressive milestone for the company: to ensure that Infosys Group was on the Top Ten lists of both Best Performing Companies as well as Best Employers by 2007. While leadership set
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INFOSYS LIMITED Balance Sheet as at EQUITY AND LIABILITIES SHAREHOLDERS’ FUNDS Share capital Reserves and surplus 2.1 2.2 287 33‚015 33‚302 NON-CURRENT LIABILITIES Deferred tax liabilities (net) Other long-term liabilities 287 29‚470 29‚757 Note September 30‚ 2012 in ` crore March 31‚ 2012 2.3 2.4 42 19 61 21 21 CURRENT LIABILITIES Trade payables Other current liabilities Short-term provisions 2.5 2.6 2.7 27 2‚788 2‚891 5‚706 39‚069 ASSETS NON-CURRENT ASSETS Fixed assets Tangible assets
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BRANDING ORLANDO FOR GLOBAL COMPETITIVENESS Executive Summary Orlando is a brand known worldwide as a destination for tourism and sunshine. The city was listed amongst the most popular cities in US because of its tourist attraction and beautiful weather. However it was seldom recognized as anything else. Despite presence of many industries‚ flourishing trade and huge exports‚ Orlando was absent from the list of most successful cities in the world. The core problem facing the city government
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Heineken N.V.: Global Branding and Advertising Instruction: 1. Each student will read the case(s) ahead of time before attending to the class. 2. Your group will be assigned to one or several questions in class. 3. After a thorough group discussion‚ your group will outline/summarize your answers into a PPT file and drop it onto the Blackboard’s drop-box. 4. Your group will present and lead the discussion of the question(s) assigned to you. Although the group in charge will be the major discussants
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