"Influence of sales promotion on purchase decision" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    2011 International Conference on Financial Management and Economics IPEDR vol.11 (2011) © (2011) IACSIT Press‚ Singapore The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand Rangsan Nochai 1 and Titida Nochai 2 Administration and Management College‚ King Mongkut’s Institute of Technology Ladkrabang‚ Ladkrabang‚ Bangkok 10520‚ Thailand‚ knrangsa@kmitl.ac.th 2 Department of Business Data Analysis‚ Faculty of Science and Technology‚ Assumption

    Premium Regression analysis Logistic regression Marketing

    • 3095 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Sales and Purchase

    • 434 Words
    • 2 Pages

    Sales and purchase: The terms ¨sales order¨ and ¨purchase order¨ are not interchangeable‚ they are two very different documents. A sales order‚ abbreviated in business as SO‚ comes from a business to a customer. By comparison‚ a purchase order comes from a business to a vendor. Both are fulfillment methods‚ the sales order representing outside sales‚ and the purchase order representing internal corporate goods or service requests. Sales orders and purchase orders are tools for tracking business

    Premium Supply chain management terms Invoice Procurement

    • 434 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Sales Promotion

    • 29388 Words
    • 118 Pages

    Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price

    Premium Brand Branding Brand management

    • 29388 Words
    • 118 Pages
    Good Essays
  • Better Essays

    Sales Promotion

    • 5692 Words
    • 23 Pages

    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before

    Premium Retailing Marketing

    • 5692 Words
    • 23 Pages
    Better Essays
  • Powerful Essays

    Sales Promotion

    • 13361 Words
    • 54 Pages

    A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary promotions provide consumers with different levels

    Premium Brand Sales promotion Marketing

    • 13361 Words
    • 54 Pages
    Powerful Essays
  • Powerful Essays

    Sales Promotion

    • 961 Words
    • 4 Pages

    Introduction Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one of the branches of marketing where I will briefly discuss sales promotion strategy‚ tools & ways to develop it. For each and every issue‚ the practical examples of the different renowned companies

    Premium Marketing Sales promotion

    • 961 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Sales Promotion

    • 769 Words
    • 4 Pages

    Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make

    Premium Marketing Sales promotion

    • 769 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Sales Promotion

    • 861 Words
    • 4 Pages

    Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India‚ there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically‚ industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments

    Premium Marketing Automobile Sales promotion

    • 861 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Sales Promotion

    • 1797 Words
    • 8 Pages

    Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising‚ personal selling‚ public relations‚ sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service‚ sales promotion is for all kind of customers. Sales promotion is one of the main

    Premium Sales promotion Marketing

    • 1797 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Sales Promotion

    • 643 Words
    • 3 Pages

    Sales Promotion Whereas advertising gives a reason to buy‚ Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined‚ limited time to stimulate trial‚ increase consumer demand‚ or improve product availability. Sales promotion is a specific item amongst your marketing instruments

    Premium Marketing

    • 643 Words
    • 3 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50