Citigroup ’s Industry Analysis 1. High Rivalry among Banking Companies The competition in banking industry is very high. There are many banks around the world. Although Citibank is the second largest financial services firm‚ the slow growth rate still affects it. Moreover‚ banking industry hardly has differentiation strategy. Whenever one bank comes out with our new product or service‚ it can not stand for long period as other banks will follow its products and services. In addition‚ customers
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channel and value-based pricing. SITUATION ANALYSIS INDUSTRY ANALYSIS Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. SALES ANALYSIS Burger Machine currently ranks 4th in the
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The OIL INDUSTRY includes the global processes of exploration‚ extraction‚ refining‚ transporting (often by oil tankers and pipelines)‚ and marketing petroleum products. The largest volume products of the industry are fuel oil and gasoline (petrol). Petroleum is also the raw material for many chemical products‚ including pharmaceuticals‚ solvents‚ fertilizers‚ pesticides‚ and plastics. The industry is usually divided into three major components: upstream‚ midstream and downstream. Midstream operations
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Executive Summary: Industry Selected: Automobile industry has been focused in this analysis being one of the fastest growing industry eventhough it’s highly competitive in the recent years. Since 2005‚ there are several changes in the Automobile Industry due to globalization and the demand for high featured cars from the growing economical countries despite the oil shortage which is a challenging the industry. Methodology: Te below analysis of the Global Automobile Industry is based on the PORTER’s
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The tobacco industry involves companies that sell and produce tobacco products all around the world. Tobacco products include cigarette‚ cigar‚ pipe‚ and chewing tobacco. Tobacco smoking is “the single largest cause of preventable death and disease in our community.” (Tobacco. 2006) With a society becoming more prosperous‚ education is improving and a concern for quality of life is resulting in a strong anti-smoking sentiment on all levels of society. Therefore the present and future marketing activities
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Hierarchical Analysis of Industries Classes‚ categories‚ forms‚ brands Product hierarchy is a term which defines the way a product is relative to other products in the same industry. It guides the path and process a consumer takes to determine the products we choose and we eventually purchase. To start off we look at a basic need that our ultimate choice serves. After we identify the need and determine which industry will satisfy it we are faced with decisions. Which class of products in that
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The Coffee Industry Analysis The gourmet coffee industry has continued to grow for the Great Cups of Coffee company since it began in the year 1997. It seems that gourmet coffee has become in great demand for the American workforce and for people who love it. Coffee shops can serve as place to relax‚ read‚ socialize‚ work and study. Some coffee shops even provide wireless hot spots. The current trend seems to be spending five dollars on a cup of gourmet coffee. Some coffeehouse competitors of
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PARTICULARS | PAGE NO. | CHAPTER 01 | 1. EXECUTIVE SUMMARY | 07 | CHAPTER 02 | 2. INTRODUCTION TO THE INDUSTRY | 08-12 | | 2.1.1 INTRODUCTION TO THE COMPANY | 13-18 | | 2.1.2INTRODUCTION TO THE PROJECT | 19-27 | | 2.2 OBJECTIVES | 28 | | 2.2 METHODOLOGY | 29 | | 2.3 SAMPLING DESIGN AND SAMPLE SIZE | 30-31 | | 2.4 LIMITATIONS OF THE REPORT | 32 | CHAPTER 03 | 3.1 ANALYSIS & FINDINGS | 33-37 | CHAPTER 04 | 4.1 CONCLUSIONS | 38 | | 4.2 RECOMMENDATIONS & SUGESSTIONS | 39
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From the report of the Progressive Grocer‚ a monthly industry publication‚ we can know that in 2009‚ 35‚612 supermarkets were in business in the United States‚ which accounted for 54.5% of food item sales by grocery stores including supercenters and warehouse outlets. Convenience stores had 31.9% of sales‚ and wholesale clubs had11.5% of sales. So‚ supermarkets overall account for more than half of all food sales. Market definition In general‚ we believe that a supermarket is a large comprehensive
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Industry Clustering using the Value Chain Approach Transforming Relationships to Increase Competitiveness and Focus on End Markets Undersecretary Merly M. Cruz DTI-Regional Operations Dev’t Group 12 March 2012 OUTLINE OF PRESENTATION I Introduction (Concept‚ Legal Basis) II Value Chain as a Tool III Industrial Governance Framework IV National Industry Cluster Capacity Enhancement Project (NICCEP) V Sample Application (Coco Coir & Peat) Industry Clusters are groups of competing
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