CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING‚ BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey. The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated
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rative religin Agnosticism Literally meaning "not know"; a position asserting that the existence of God cannot be proven. Animism From the Latin anima‚ meaning "spirit‚" "soul‚" "life force"; a worldview common among oral religions (religions with no written scriptures) that sees all elements of nature as being filled with spirit or spirits. Atheism Literally meaning "not God"; a position asserting that there is no God or gods. Deconstruction A technique‚ pioneered by Jacques Derrida‚
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1 Power and the News Media Teun A. van Dijk University of Amsterdam __________________ INTRODUCTION In the study of mass communication‚ there has been a continuous debate about the more or less powerful effects of the media on the public.1 Instead of reviewing these positions and their empirical claims‚ this chapter examines in more general terms some properties of the social power of the news media. This power is not restricted to the influence of the media on their audiences‚ but also involves
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CHANAKYA NITI CHAPTER ONE TO TEN Thursday‚ May 31‚ 2007 CHANAKYA NITI CHAPTER ONE ENGLISH RENDERING OF SLOKAS CHAPTER ONE 1 I bow my head to almighty Vishnu‚ the lord of all worlds‚ before venturing to put forward the essence of knowledge on politics‚ extracted from several books and scriptures‚ for the general benefit of society. 2 The careful study of politics teaches one to discern what is wrong and what is right. And imparts wisdom to choose the path that leads to success and good
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TEENAGE PREGNANCY IN MALAYSIA Introduction News headlines such as “The trials of teen mothers” and “Teen probed for throwing baby from window” can be seen in our papers every other week as we are faced with the ever-growing problem of teenage pregnancy. In most reported cases‚ these hapless young women even attempt to abandon their new-borns in the most harrowing ways. Sexuality without social maturity often leads to pregnancy. These mothers are at high risk of not finishing school which often
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------------------------------------------------- Table of Contents 1. Executive summary 2. Introduction to the company 3. Industry Analysis of the Beverage Market 4. PepsiCo SWAT Analysis 5. Environmental scan of today’s carbonated beverage marketplace 5. Target Markets 6. Marketing Mix a) Product b) Price c) Place d) Promotion 7. Main Strategies 8. Monitoring and Control 9. Observation and Recommendations 10. Conclusion 11. References 1. EXECUTIVE SUMMARY
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The Indian Review of World Literature in English‚ Vol. 1‚ No. I – Jan‚ 2005 EXISTENTIALISM IN ANITA DESAI’S FIRE ON THE MOUNTAIN NAGAPPAN SETHURAMAN Existentialism as a philosophy is historically and culturally of European origin. Ever since it was recognised as the dominating philosophy of the West in the midtwentieth century‚ it has left “its impact on literature [which] has both been substantial and significant” (Chatterji 10). Existentialism does not offer a set of doctrines or a single philosophy
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I. CURRENT SITUATION A. Corporate Overview and Financial Performance: PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and
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EXECUTIVE SUMMARY Bahulu Warisan Sdn. Bhd. is a private limited company that located at Seri Iskandar. Bahulu Warisan expects to catch the interest of a regular royal customer base with our variety of bahulu. Our company produces Bahulu Cermai‚ Bujur and Mawar. Our company plans to build a strong market position in Perak. Our company aims to offer the product at a competitive price to meet the demand of the customer in market area residents‚ tourist working people‚ student‚ and individual. We
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This research will examine the issue of Tiffany&Co Jewelry Company as one of the many worldwide famous companies who influence the consumers in specific way. Their advertisement strategy and products are presented with class and style‚ as their creators intertwined many symbols. The symbolism in Tiffany&co can be seen in every advertising video or picture‚ and even in their products. The topic is very interesting in two aspects: First of all‚ it is very rich of symbols. As mentioned‚ they
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