A Few Great Personalities of INDIA All of us have seen many presentations floating around about eminent people like Aryabhatta‚ Chankya‚ Srinivasa Ramanujam etc. While we are very proud of the great deeds our ancestors have achieved‚ we believe we should also recognise the present day greats who have contributed in this century and/or contributing today. Below is a list of few such great personalities. This list is not comprehensive‚ many more can be added. A few people might not agree
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NAME: DILKUSH KHANDELWAL ASSIGNMENT: INTERNATIONAL MARKETING GENERAL INTRODUCTION India with a population more the 100 cores is potentially one of the largest consumer markets in the world With urbanization and development of economy‚ tastes and interests of the people changes according to the advance nation. Marketing is about winning this new environment. It is about understanding what consumers want and supplying it more conveniently. Marketing deals with identifying and meeting human
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rP os t 9-709-451 REV: SEPTEMBER 30‚ 2009 FRANK V. CESPEDES Cola Wars: Goin Global ng op yo By 2008‚ per capita consumption of carbonated soft drinks (CSDs) in the United States had declined in seven of the past ei ht years. Annual consumption of CSDs was 740 eight-ounce drinks ig per person in the U.S. versus 288 in the rest of the developed world and 77 in developing countries.1 As a result‚ the Coca-Cola Co. (Coke) and PepsiCo (Pepsi) increasingly looked abroad for growth
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FRITOLAYS Name of the product- Frito-Lay’s Name of the company- PepsiCo Name of the ad agency- JWT Type of advertising-Advertising intended to target audience‚ direct advertising Position in the market - Frito Lay is positioned no.1 in the snack food industry Market share – Frito Lay commands a share of 45% PRODUCT Product line Lay’s potato chips style sub range · Classic Salted · Magic Masala · American Style cream and Onion · Spanish Tomato Tango · Caribbean Hot
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| | Running Head: BRAND EQUITY AND POSITIONING Quaker Oats – Brand Equity and Positioning Abstract Brand equity and positioning are integral parts of any marketing campaign. Any product or service needs to provide value to its customers in order to be successful. A personal interview and research reveal information about the Quaker Oats brand‚ how it created equity and its position in the market. Having a solid foundation and keeping up with changes in trends and society are the keys to a
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Strategic Management Coca-Cola’s mission is to refresh the world‚ to inspire moments of optimism and happiness and to create value and make a difference. PepsiCo’s mission statement is: we believe that being a responsible corporate citizen is not only the right thing to do‚ but the right thing to do for our business. PepsiCo is a successful producer of both beverage and packaged food products. It has a restaurant division and made a strategic decision to separate that division known as YUM.
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PART 1 - Company Information Briefly provide answers to the following question for your assigned company. 1. Provide a brief overview of the company and its mission. PepsiCo is a food and beverage company on a global scale with various bands‚ which aims at improve quality and deliver sustainable development with a healthier future for human. There are six principles which are PepsiCo’s tenets: care for customers‚ consumers and the world we live in; sell only the products we can be proud
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breakfast cereals (Life‚ Quaker Oats)‚ rice (Rice-A-Roni)‚ and side dishes (Near East). Pepsi’s products are available in some 200 countries. In 2010 the company acquired its two largest bottlers‚ Pepsi Bottling Group and PepsiAmericas. Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006. During her time‚ healthier snacks have been marketed and the company is striving for a net-zero impact on the environment. This focus on healthier foods and lifestyles is part of Nooyi’s
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Karnan is eventually crowned the king of Anga. At one time‚ Lord Indra‚ the rain god and king of heavens‚ disguised as an old Brahmin‚ goes to Karnan and asks for his Kavasam and Kundalam indaanam (donation). Indra was apprehensive that Karnan‚ by virtue of his phenomenal skills as a warrior‚ may be able to overwhelm Arjun. He therefore asked for this gift so as to reduce his strength. Karnan had been cautioned by the Sun God that Lord Indra was going to make some such move. But Karna is so large hearted
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CSR objectives and actions developed for each of the Indra’s stakeholder groups: customers‚ suppliers‚ employees‚ shareholders and community are: Customers For Indra‚ knowledge exchange with customers to develop ad-hoc solutions is essential. In doing so‚ Indra selects those customers that it considers as highly innovative and with great growth potential‚ for which the development of trust is critical. Thus‚ it fulfills a two-fold aim: it improves its knowledge on needs and expectations of this group
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