Case No. 5 Developing the Marketing Plan Case: Gillette Indonesia I. BACKGROUND In October 1995‚ Chester Allan‚ Gillette’s country manager in Indonesia‚ was developing his unit’s 1996 marketing plan. Once completed‚ it would be forwarded to Rigoberto Effio‚ business director in Gillete’s Asia-Pacific group based in Singapore. Each year Effio received and approved marketing plans for the 12 countries in his region‚ which reached from Australia to China. Once approved by Ian Jackson‚
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Northrop Frye establishes that literature is based on conventions in his lecture The Singing School. As a result‚ he says that there is no better way to communicate a literary concept than by using conventional literary characters and ideas. Allusion is the reference to a person‚ place or concept in literature or real life. It is used as a literary tool to create a better image of the idea that the author is trying to convey. "There was a shout about my ears‚ and palms before my feet."1 This line
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Sustainable Urban Public Transport Planning in Indonesia‚ Case Studies in Yogyakarta and Jakarta Background Traffic congestion has existed since many years ago and continually remains a major problem in most cities all over the world‚ especially in the urban areas of developing regions. Congestion occurs when the number of vehicles using on the road is larger than the capacity of the available road space‚ hindering the efficient traffic situation (Dr Peter Frost‚ 17 April 2013). Traffic represents
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Summary: (Taken From Harvard’s site) Although Wal-Mart‚ the world’s largest company by revenue‚ was into its 9th year of operations in China‚ its stores were still losing money. It had created a miracle in the U.S. retail industry by revolutionizing the sector’s business model and successfully implementing its model through innovative practices that enabled it to sell national brands at "Every Day Low Prices". The challenge Wal-Mart faced was whether it could transport its successful model to win
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present in Indonesia 3. Evidence of the “Dutch disease” 4. Institutions in Indonesia 5. Resource curse in Indonesia? And the risk of becoming an Authoritarian state. 6. Different types of contracts and Recommendation of a suitable contract for the firm. 1. Background * 2.1. Indonesia in brief Modern day Republic of Indonesia was formerly a Dutch colony since the 17th century. Indonesia was briefly occupied by Japan during the World War II. Although Indonesia declared
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Exporter Guide FOOD AND BEVERAGE IN INDONESIA Market Profile February 2012 This document is one of a series of free information tools for exporters produced by New Zealand Trade and Enterprise. New Zealand Trade and Enterprise provides a wide range of standard services and sophisticated solutions that assist businesses through every stage of the export process. For information or advice‚ phone New Zealand Trade and Enterprise on 0800 555 888‚ visit www.nzte.govt.nz‚ or contact your New Zealand
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The Treaty of Versailles was considered a “Troubled Treaty”‚ because it had initially caused more trouble than it was intended to prevent. The purpose of the Treaty of Versailles was to end the long‚ four year conflict between the Allies and Central Powers‚ a devastating event known as World War One. Though the Treaty had managed to temporarily keep the peace between nations‚ it wasn’t signed by all the participants from the war‚ and had thrown Germany into economic chaos. First‚ Germany alone was
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CHAPTER I INTRODUCTION 1.1. The Background of the Study Visit Indonesia campaign as an effort to make Indonesia as world’s priority holiday destination has been done since 2008 now its called Wonderful Indonesia. Prior to that campaign‚ government has tried many stategies in promoting Indonesia to the eyes of international. Still‚ Indonesia has not been able to be on the top ten of world’s choice holiday destination. This fact is the base of why a research on indonesia’s tourism is done.
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THEME: The once mere role of women in the society has diversified. This has been clearly exemplified by Lea’s role in Lualhati Bautista’s novel‚ Bata Bata…Paano Ka Ginawa?. Before‚ women were stereotyped as females who are to stay in houses to do chores‚ take care of children and their husbands. They were not allowed to participate in manly conversations regarding work and politics. They didn’t have equal rights like men did. And they were not given the chance to speak up for themselves to have
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Introduction to Cultural Anthropology Webster University Vienna Fall 2011 RESEARCH PAPER: CULTURAL COERCION IN INDONESIA Literature review of Murray Li‚ Tania (1999): "Compromising Power: Developement‚ Culture‚ and Rule in Indonesia". In: Cultural Anthropology 14(3)‚ pp. 295-322 Vienna‚ 11.12.2011 Gregor Čorokalo Introduction The age of globalization that we currently live in has certainly brought many changes to both our environment and the ways in which we live our lives. The process
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