CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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Corporate Social Responsibility MBA 688 Jurtyne R. Youngblood December 13‚ 2014 The social responsibility of corporations. It pertains to consideration of‚ and response to‚ issues beyond the narrow economic‚ technical‚ and legal requirements of the firm to accomplish social benefits along with the traditional economic gains that the firm seeks. The corporate responsibility of firms have been put to the side by managers‚ today the issues are now first on the corporate agenda (Peng‚ p. 363)
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Corporate Social Responsibility http://csr.cisco.com/pages/csr-programs Cisco CSR Programs Should companies feel obligated to take it upon themselves to practice good Corporate Social Responsibility for the hard working consumers and stockholders that are all aware of the global social issues that occur every day? As defined by World Buisness Council for Sustainable Development‚ "Corporate Social Responsibility is the continuing commitment by business to contribute to economic development while
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L ’Oréal’s Corporate Social Responsibility Abstract This paper is about L ’Oreal‚ which is worldwide known beauty product brand. Their corporate social responsibility has huge concerns about the globalization. The company is not facing any global problems‚ moreover‚ it is trying to make the world better. In addition‚ L ’Oreal is concerned about the society and environment. Because of these issues the company ’s focus is on innovations‚ saving resources and trying to replace toxic waste usage
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Essay Question: To what extent is Corporate Social Responsibility beneficial to a company’s performance? In the 21st century‚ Corporate Social Responsibility (CSR) has become an important‚ if not essential‚ for businesses. In addition to basic law compliances‚ the focus of the consumers as well as the business world now include the impact the company has on the society and on the way they use recourses (Davis‚ 2010). CSR has become a contributing factor to a company’s financial performance. This
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Corporate Social Responsibility Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes‚ (2) by contributing educational and social programs‚ and (3)
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Corporate Social responsibility at McDonald’s McDonald is one of the most renowned fast food restaurants across the globe. The vision of McDonald’s was coined by Ronal McDonald who identified the need of its target audiences and tailor made the products as per them. The organization has established a value proposition for the target audience on the basis of a penetration pricing strategy that has appealed to the people in almost every country. Being a tough competitor to many fast food
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CORPORATE SOCIAL RESPONSIBILITY Definition:- [Carroll‚ 1979; 2008‚ 500]: "The social responsibility of business encompasses the economic‚ legal‚ ethical and discretionary expectations that a society has of organizations at a given point in time." EU Definition of CSR: "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." The World Business Council for Sustainable Development
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What is Corporate Social Responsibility? In an age in which environmental and social issues are top of mind for many consumers‚ businesses can no longer exist in a bubble. Today’s shoppers aren’t just looking for the best price and quality — they expect the companies they patronize to do good with their dollars and make a positive impact on the world around them. To this end‚ many organizations are now making social responsibility a top priority. Corporate social responsibility (CSR) refers to a
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they have‚ some responsibilities are also expected of them as part of the company. In the same way‚ they also have some employee contract which they know among themselves that guide them as they go along with their routine in their workplaces. It also discusses some ethical responsibilities to employees which are very essential to satisfy their needs and thus‚ make them as productive individuals. Every stakeholder of a company has their own rights with corresponding responsibilities. These must be
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