Game Theory And Strategic Marketing Individual Case Analysis [pic] Brighter Smiles for the Masses----Colgate vs. P&G [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter &Gamble Company (P&G) was the first one to launch the over-the-counter tooth-whitening product‚ Crest Whitestrips‚ which is able to be used at home to the market. After two years‚ Colgate followed to launch the rival product‚ Simply White
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Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal scientific data suggested that
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Case – Procter & Gamble (Light-duty Liquid Detergents) (EPGDIB VSAT 2010-11 : Delhi) Industry / Market Overview * The economy is going through a tough time and the population has become more price-sensitive. Unemployment also seems high * LDL market growth potential is very low coupled with the fact that there is substantial growth in the use of Automatic dishwashers (ADWs) * The LDL market had 3 major players P&G (42% share)‚ Colgate Palmolive (24%)‚ Levers (7%) and the remaining
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Zack von Schneidau 10/09/2013 Mktg_495 Case study: Proctor and Gamble Inc.: Scope 1. Problem Definition Canada held scope as one of the highest market leaders and today shares the greatest market share. Scope was able to capture the market in 1990 with positioning itself as a great tasting mouthwash that is refreshing and prevents bad breath. These days a new company is taking over a part of the mouthwash industry except they are focusing on specifically plaque fighting abilities. The new
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P&G Case Analysis Executive Summary The key performance gaps P&G faced back in 2000 included: clearly defined ownership of business units resulted in a sluggish annual sales growth and shrinking market share; massive investment on innovation and R&D did not generate competitive advantage in launching new products in global markets; and overhauled HR and incentive system did not increase corporate earnings. SG&A was a big factor in causing earnings drops in Organization 2005
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617-783-7410. This document is authorized for use only in PGDM - 06122013 - IV by Prof Sunil Sangra at Birla Institute of Management Technology (BIMTECH) from June 2013 to September 2013. c h a p t e r 4 Transforming the Corporation The Design of Procter & Gamble p roc te r & gam b le ( p & g ) ‚ the world’s largest consumer packaged-goods company‚ spent most of the 1990s in a restructuring mode. It actively acquired new businesses‚
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Procter & Gamble Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ United States‚ founded by William Procter and James Gamble‚ both from the United Kingdom. Its products include pet foods‚ cleaning agents‚ and personal care products. William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ both born in the United Kingdom of Great Britain and Ireland‚ emigrated from England and Ireland respectively
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and spending on advertising and promoting the brand. Procter & Gamble (P&G) has been known to be one of the most skillful marketers of consumer packaged goods and also the company holds one of the most powerful groups of trusted brands. Developing brand equity is vital as it allows companies to more effectively engage with their customer base in such a way that drives brand loyalty‚ allowing the business to grow further. P&G energies brand loyalty due to its numerous capabilities and philosophies
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Case study: Dell Computer Corporation Number of words: 2352 Introduction Dell Computer Corporation is one of the most famous computer brands in the world‚ and relies on its unique development and management model that occupies the large number of PC sales volume in a long term period. Dell Computer Corporation can be successful and lead the PC sales industry‚ because of the simple vision and business concept- the personal computer could be built to order. Through the build-to-order strategy customers
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02/05/2014 Case 2: Procter &Gamble Goes Digital Summary There is one way for P&G to promote its digital marketing company. The study of background color of advertisements online is very important. In addition‚ to research the background color will not influence the budget. P&G wants to save one billion through decreasing the advertisements expense. Nowadays‚ TV ads are not useful than digital ads‚ such as online ads. The goal of P&G is to attract more and more customers online. When customers
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