Spanish-based chain owned by Inditex‚ is a retailer who has taken a new approach in the industry. With their unique strategy‚ Zara has the competitive advantage to be sustainable. In order to maintain that advantage and growth they must confront certain challenges and face traditional retailers in the apparel industry. So‚ now our group will analysis the PESTLE of Zara Company. (Lopez & Fan‚ 2009) Overview Zara is one of the largest international fashion companies and belongs to Inditex‚ which is one of
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* Amancio Ortega Gaona is a famous fashion designer and entrepreneur. * He is a founder of ZARA‚ co-founder and chairman of Inditex Group * Thanks to his great management skills he is Spain’s richest man and 5th richest man in the world (net worth of $31 billion) * „ZARA“ is a part of a holding company called Inditex. Inditex is now the largest textile company in the world. Includes 8 brands: Zara‚ Zara Home‚ Bershka‚ Stradivarius‚ Pull&Bear‚ Massimo Dutti‚ Oysho i Uterqüe
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CONTENT Report On Zara Global Strategy 1.0 Background Zara is a subsidiary of the Spanish Inditex Group‚ which are a fashion apparel brand and a flagship chain store. It is the third clothiers in the world and the first in the Spain ranking. In 1975‚ the founder-Amancio Ortega opened the first retail stores in the Spain. (PANKAJ and JOsé‚ 2006).The brand founder Amancio Ortega saw a movie that called Zorba the Greek and he decided to use the movie name for their brand name. But‚ there
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of one of the biggest fashion retailer "INDITEX". Zara is now available in 88 countries with total of 2‚026 stores worldwide. http://www.inditex.com/en/our_group/international_presence Inditex itself is a huge fashion retailer company which owns 8 brands namely Zara‚ Bershka‚ Stradivarius‚ Pull &Bear‚ Oysho‚ Massimo Dutti‚ Zara Home and last but not the least Uterque. Amancio Ortega is the founder of Inditex‚ which was established in 1963. Amancio Ortega
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Zara is the flagship company of Inditex‚ an international clothing retailer. Zara began its business as a small retail store in Spain founded by Amancio Ortega Gaona in 1975. In the following decades Zara has grown to nearly 450 store location in 29 countries by the year 2000. Zara consistently accounts for more than 80% of Inditex’s net sales as indicated by Figure 1; linking the success of Inditex to the success of the strategies of Zara. Figure 1 Inditex Net Sales by Concept The success
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upscale locations in the cities like Europe‚ United States‚ Middle East‚ and Asia. Zara has its system of 1603 stores in 78 countries. Its stores are located at high-ended places in the world’s major capitals‚ which target at upper-middle level people (INDITEX‚ n.d.). We have discovered a few factors in the macro-environment which we believe they will affect Zara’s profitability in the next three to five years. These factors are: 1. Economic factors 2. Environmental factors 3. Social factors‚
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ESPRIT A Global Player in Lifestyle America‚ 1968. Susie and Doug Tompkins are travelling through California in a station wagon filled with homemade clothes. Theirs is an unconventional method of selling - from the back seat of a vehicle - but even their very first customers are delighted‚ and one of the world’s most successful young fashion brands is born: Esprit. Worldwide success As the Esprit headquarters developed in Europe (Düsseldorf) and Asia (Hong Kong) in the 70s‚ the founder
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for the organization. SWOT analysis is useful to both Inditex executives and Zara store manages as they have to set their own objectives and make decision respectively. In the case study‚ Zara has only hold a small portion of market share in USA garment industry with only 50 branches. Before fully development in USA market‚ SWOT analysis enables Inditex executives to understand their Strengths‚ Weaknesses‚ Opportunities‚ and Threats of Inditex. For example‚ the strength of Zara is “fast-fashion”‚
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at affordable prices by following the most up-to-date fashion trends and identifying consumers’ demand‚ and quickly getting the latest designs into stores. BACKGROUND About ZARA Zara is a flagship brand of the Spanish retail group‚ Inditex group. Inditex is the world’s largest fashion group‚ which owns other fashion brands such as Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home‚ Lefties and Uterqüe. It was founded in 1975 by Amancio Ortega‚ when he decided to expand his
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1. How would you describe Zara’s financial performance? Since only Inditex historical financials are shown in the case‚ we took the financials of Inditex to describe Zara’s financial performance. It is reasonable to take Inditex financial data because Zara made up 76% of Inditex’s sales in 2001. Zara (Inditex) Financial Performance in 1996-2001 1996 1997 1998 1999 2000 2001 Liquidity Ratio (current ratio) 0.81 1.00 0.88 0.87 0.90 1.02 Leverage Ratio (debt/ equity) 1.98 1.84 1
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