the quick-n-dirty on Zara’s recipe for growth. case STUDY Zara is the flagship brand of the Spanish retail group‚ Inditex SA‚ one of the super-heated performers in a soft retail market in recent years. When Inditex offered a 23 per cent stake to the public in 2001‚ the issue was over-subscribed 26 times raising Euro2.1 billion for the company. What makes Inditex so tasty? Well‚ for a start‚ it seemed to show higher profit margins than comparable retailers‚ and secondly‚ the trend seemed
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Blackwell Publishers‚ Oxford. Alexander‚ N. and Myers‚ H. (2000)‚ “The retail internationalisation process”‚ International Marketing Review‚ Vol 17 No 4/5‚ pp. 334-353. Alonso‚ L. (2000)‚ “Vistiendo a tres continentes: La ventaja competitiva del grupo Inditex-Zara‚ 1963-1999”‚ Revista de Historia Industrial‚ No 18‚ pp.157-181. Berkeley‚ N. and Steuer‚ N. (2000)‚ “Comparative analysis of EU and national trends in the textile and clothing industry”‚ available from . Retrieved April 2006. Bilkey‚ W. and Tesar
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Table of content 1 Introduction ………………………………………………………………….2 2 Brief description of the Company ……………………………………………3 3 Individual Attitude and Personalities…………………………………………4 4 Group or Teamwork…………………………………………………………..5 5 Leadership………………………………………………………………...…..6 6 Organizational Politics………………………………………………………..7 7 Organizational Change…………………………………………………..……8 8 Conclusion………………………………………………………………..…...9 References………………………………………………………………….…..10 Appendix Introduction Zara - a quality
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reasonable balances between supply and demand‚ and the “enhanced product design capabilities” or “highly fashionable product designs”‚ which plays homage to customer values. This paper also analyzes methods used by fast fashion leader‚ the Spanish‚ Inditex owned Zara. A closer look at Zara’s supply chain‚ market responsiveness‚ flexibility‚ technology‚ pricing and costs strategies and methods are examined and compared to other fast fashion retailers that can appropriately be deemed as competition for
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Short history of our Group Industria de Diseño Textil‚ S.A. (Inditex) is a quoted company at the head of a prestigious group of firms whose main activity is fashion distribution on an international scale. The Group comprises eight chain stores - Zara‚ Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe - with a total of 4‚278 shops in 73 countries. Most Inditex business takes place in Europe‚ where over 80% of sales are transacted. The Group also includes other companies
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Zara case study Business model Amancio Ortega Gaona‚ a Galicia native‚ opened the first Zara stores in La Coruna in 1975 and has begun international expansion ever since. Zara is a part of Inditex‚ which is one of the world’s largest fashion distributors. Zara is known for its fast respond to ever- changing fashion trends to satisfy customers’ needs. The purpose of this paper is to discuss issues and alternatives of Zara’s operating system. The three key success factors in Zara’s business are:
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elaborates on how this Coruna based giant developed into what it is nowadays‚ and explains in detail how different parts of the organization work vertically to form the well established business they are. The case starts off with a brief discussion that Inditex Chief of Information Technology‚ Xan Salgado‚ and his long time friend and professional subordinate in the IT department‚ Bruno Sanchez‚ are having regarding the POS system‚ and if they should update it or leave it as it is. Salgado argues that they
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Zara opened its first store outside Spain‚ in Portugal. And in 1994 she opened a shop in Sweden. Which is the home of her closest competitor: H&M. Zara is one of the leading companies in the International Fashion World. Zara is member of Inditex‚ Inditex is one of the biggest distribution groups worldwide. What most people do not know about
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First of all‚ Inditex tries to tackle cannibalization by differentiating the brands mainly through the product‚ target markets (customer groups and countries)‚ store presentation and retail image. And in 2008‚ the percentage of the growth in sales compared to 2007 is 9%‚ it means that Zara has been successful by meeting the ‘risk of cannibalization’. Compare with the other competitors‚ Inditex has some advantages. For example‚ the first one is the repeat visits. An average high-street store in
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ZARA是西班牙Inditex集团旗下的一个子公司，它既是服装品牌，也是专营ZARA品牌服装的连锁零售品牌。1975年设立于西班牙的ZARA，在世界各地56个国家内，设立超过两千多家的服装连锁店。ZARA深受全球时尚青年的喜爱，设计师品牌的优异设计，价格却更为低廉，简单来说就是让平民拥抱High Fashion。 Zara‚ a Spanish-based chain owned by Inditex‚ is a clothing retailer who has taken a new approach in the industry. Zara stores are company-owned‚ except where local legislation forbids foreigner-owned businesses. It was first open in 1975‚ originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear
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