advertising industry. Zoozoos have been successful in giving Vodafone a makeover and establishing maximum brand presence. I consider it to be a perfect example of a well-laid out marketing strategy for the following reasons: Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch their advertisement‚ which proved to be a great marketing strategy. Cricket is considered to be a religion in India‚ and Zoozooz captured attention of nearly two billion people during the IPL. People eagerly
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Just yesterday‚ I was watching the news‚ and I came to know about the 2013 Indian Premier League spot fixing case which arose when the Delhi Police arrested three cricketers‚ Sreesanth‚ Ajit Chandila‚ and Ankeet Chavan‚ on the charges of spot fixing. And thus I started thinking if the IPL really does encourage the spirit of the game‚ sportsmanship or team spirit‚ or if it is more inclined to money and sponsorship. And so I present my opinion for the motion that IPL is sabotaging the essence of
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Cricket : Game or business Cricket‚ whenever this word is uttered‚ many bats are wielded in a hurry to play‚ as the striker goes ahead to smash the balls. This is the game of “cricket” which is another name of religion in a country like India. However‚ the question “Is cricket a game or a business” is something to be pondered over in detail. In India‚ every child is given a bat and a ball on his/her birthday‚ and this is something which has been followed traditionally all over the country. However
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Every country has a national agenda too to promote sports and games. IPL‚ Indian Premier League‚ was instituted with the same purpose. . IPL excavates astounding talent pool and has set a benchmark. It is no doubt a massive source of entertainment for the spectators. The cricket lovers plan their schedule well in advance as the dates for IPL matches are fixed much ahead‚ so that the real fans do not miss out a game. Everybody appears to be getting recharged after a IPL match. To add colour‚ the industrialists
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accepted. We never want to try something new. We are free to take risks. What if we fail? What if we don’t make it? Professionals had built the Titanic‚ whereas it was amateurs who built the Noah’s ark. Decide for yourself‚ which fared better. We Indians are afraid of our own culture and traditions. We would all touch our parents’ feet at home‚ but when abroad‚ in front of foreigners‚ we would think twice before doing so. We all want to race towards modernity‚ but how will a person who has forgotten
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Regression Analysis of Pricing of IPL Players | Project Report | | | | | Pricing of Players in the Indian Premier League Executive Summary In the project‚ price for the players in IPL are analysed against various factors. Not all factors drove the price of a player were directly related to their performance on the field‚ whereas there are specific factors which had a direct impact on player’s remuneration. These factors ranged from performance measure of players such as Strike
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wife Arutla Kamala Bai.[7][8] [9] The violent phase of the movement ended after the central government sent in the army. Starting in 1951‚ the CPI shifted to a more moderate strategy of seeking to bring communism to India within the constraints of Indian democracy.[10] In 1937‚ Time magazine said Hyderabad state was the richest native state in India. Budget allocations to Telangana are generally less than 1/3 of the total Andhra Pradesh budget. There are allegations that in most years‚ funds allocated
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to see slower growth in mature segments Management students. Photo: Bloomberg Updated: Tue‚ Nov 08 2011. 04 49 PM IST Kochi: Indian Institute of Management (IIM) Kozhikode on Tuesday said over 100 firms‚ including global power house brands like Deutche bank‚ Citibank‚ softdrinks majors‚ multi- national companies (MNC) and even a top tier Indian Premier League (IPL) team‚ have made summer internship offers to 343 students of its flagship post graduate programme. In the two year programme‚
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IPL TEAMS STRIKE GOLD WITH INFORMATION TECHNOLOGY Cricket is a very fast-paced‚ high-energy sport but it’s also big business. Professional teams that belong to the Indian Premier League pay each of their players‚ the estimated value that could range from INR 20 lakh (INR 2 million) to INR 2 crore (INR 20 million) per year depending on his experience and stature. For that amount of money‚ member teams expect a great deal and are constantly on the watch for ways of improving their performance.
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IPL The Indian Premier League is a T20 cricket competition promoted by the BCCI and is modelled on the same lines as football’s EPL or basketball’s NBA. It works on franchise system wherein the teams (presently 8; going up to 10 from the next season) representing different cities are auctioned and the highest bidder is awarded the rights to own and run the team for ten years. Over a span of just three years‚ it has become a business phenomenon‚ even overshadowing what it stands for‚ that is cricket
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