in Baroda) is an Indian cricketer. Pathan made his debut in first-class cricket in 2001/02. He is a powerful and aggressive right-handed batsman and a right-arm offbreak bowler. His half-brother Irfan Pathan is also an Indian cricketer. Though younger than Yusuf‚ it was Irfan who entered the Indian team first. Following his impressive performances in the 2007 Deodhar Trophy and the Inter-state domestic Twenty20 competition held in April 2007‚ Pathan was made a part of the Indian squad for the inaugural
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has not been able to achieve are consistent full houses at all stadiums. A perfect example would be the Hyderabad stadium‚ which had empty stands. It is here that the IPL can learn from different city-based sports leagues in the USA and UK. The marketing strategies used by these leagues cannot be used by the IPL because of the obvious differences‚ but there are a few good initiatives that can help improve the brand. In the case of NFL and NBA‚ the lack of international games works in their favour
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Sachin Ramesh Tendulkar (Listeni/ˌsətʃɪn tɛnˈduːlkər/; born 24 April 1973) is a former Indian Cricketer widely acknowledged as the greatest batsman of the modern generation‚ popularly holds the title "God of Cricket" among his fans [2] He is also acknowledged as the greatest cricketer of all time.[6][7][8][9] He took up cricket at the age of eleven‚ made his Test debut against Pakistan at the age of sixteen‚ and went on to represent Mumbai domestically and India internationally for close to twenty-four
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Mumbai Indians. CLUB PROFILE: Mumbai Indians is a franchise cricket team of the Indian Premier League and it represents the city of Mumbai in the Indian Premier LeagueIn 2008‚ the franchise was successfully bid by India Win Sports Pvt. Ltd.; a group company of Reliance Industries Ltd. Reliance is India’s largest private sector company and is now spearheaded by none other than its Chairman and Managing Director‚ Mr. Mukesh Ambani. The Mumbai Indians team is captained by Ricky Pointing.
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the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion. "The IPL brand alone
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Introduction One of the most important topics of discussion in India and in the cricketing world elsewhere is whether IPL or the Indian Premier League is a boon or a bane to the game of cricket at large. Opinions vary‚ as is the case with any cricketing question in India and the number of opinions is equal to the number of people. And as ever‚ everyone would conclude that there are both sides to the question and therefore it is hard to reach a consensus.. Advantages
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and marketing its team (Website‚ SifySports). Its marketing strategies include selling merchandise such as the players’ jerseys. The tournament’s official advertising and marketing strategies are planned and executed by Ogilvy and Mather‚ world’s premier advertising firm. With television‚ radio‚ print and outdoor advertisements like the “Cricket ka Karmayudh”‚ the creators have managed to generate more hype and a loyal fan base. Sponsorship from some of the world’s most popular brands such as Nokia
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in/aboutus 4) http://www.iimb.ernet.in/~gprabhu/pgcase.pdf 5) http://en.wikipedia.org/wiki/Indian_Premier_League 6) http://www.tamilspider.com/resources/8292-History-success-facts-behind-neeya-naana-vijay-TV.aspx 7) Article: A Sign of Revolution in Indian Bike Market by Amit Sharma 8) A.C. Nielsen‚ "New Product Introduction-Successful Innovation/Failure: Fragile Boundary‚" AC Nielsen BASES and Ernst & Young Global Client Consulting (June 24‚ 1999).
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tɛnˈduːlkər/ ( listen); born 24 April 1973)[1] is an Indian cricketer widely acknowledged as the greatestbatsman in One Day Internationals[2] and second only to Don Bradman in the all time greatest list in Test cricket.[3] In 2002‚ The Wisden ranked him the second greatest Test batsman of all time‚ behind Don Bradman‚ and the second greatest one-day-international (ODI) batsman of all time‚ behind Viv Richards.[4] Tendulkar was a part of the 2011 Cricket World Cup winning Indian team in the later part of his career
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under-garments to life insurance to passenger cars. How about bringing them together – and that’s what happened in 2008 when the Indian Premier League (IPL) was inaugurated. Cricket‚ in its traditional form‚ usually being a day-long or a five-day game‚ because of the the duration of the game‚ was always seen by the Europeans and Americans as something boring that only cricket-crazy Indians could watch. How about making it shorter‚ spicing it up with some Bollywood masala adding a huge entertainment and star
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