BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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DIFFERENTIATION STRATEGY In this paper work we will talk about Differentiation Strategy. In contrast to the cost leadership strategy‚ implementation of a differentiation strategy means that value is provided to customers through the unique features and characteristics of a company’s products rather than by the lowest price. Because differentiated products satisfy customers’ unique needs or preferences‚ companies can charge premium prices for differentiated products. For the company to be able
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company’s product costs are the direct materials‚ and manufacturing overhead that are involved in acquiring or making products. Products costs are assigned to an inventory account on the balance sheet and considered to be assets. When the goods are sold‚ the costs are released from inventory and are recognized as expenses in the income statement. Period costs are all the costs that are not included in product cost‚ such as advertising‚ executive salaries‚ and other nonmanufacturing costs. These costs
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STRATEGIES TO FIGHT LOW COST RIVALS In this new era‚ which global industry is growing very fast‚ it makes most company everywhere in the world trap on war of price. Most companies should invest a lot of money‚ people‚ and time to fight they rivals .Last but not Least‚ each company has to grow with a right strategy. The steps to get the best strategy on the Price War situation is strategy development and implementation : A. Critical Success Factors : 1. Environmental Analysis - identify
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{draw:frame} The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation‚ a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or
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The BCG Matrix (BOSTON CONSULTING GROUP) The business is represented by a circle whose size depends on the business contribution to corporate revenues. High-growth‚ weak-competitive position business are called question mark. They require substantial investment to improve their position; otherwise‚ divestiture is recommended. High-growth‚ strong-competitive-position businesses are called stars. These businesses require heavy investment‚ but their strong position allows them to generate the needed
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The next option is a broad differentiation strategy providing products or services that offer benefits different from those of competitors and that are widely valued by buyers. The aim is to achieve competitive advantage by offering better products or services at the same price or enhancing margins by pricing slightly higher. Differentiation may be achieved in a number of ways. The product may incorporate a more innovative design‚ may be produced using advanced materials or quality processes
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BCG Matrix of Hindustan Unilever regarding its Products with proper reasons for the same BCG Matrix of Hindustan Unilever [pic] BCG analysis is mainly used for Multi Category / Multi Product companies. All categories and products together are said to be Business portfolio. Thus‚ the various entities of your business portfolio may move forward by a different pace and with a different strategy. The BCG analysis actually helps you in deciding which entities in your business portfolio are actually
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FAD template applied in physical product- 3D Printing FAD template applied in service product- Butler service in hospitality industry What a small startup company can learn from this book What an established‚ multi-billion dollar company can learn from this book Summary The most important ten points in the book For chapter 1‚ technology life cycles and the product life cycles are used to understand the diffusion of technologies and products. From the cycles‚ people can know
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