Task 1 In this task will describe the promotional mix used by two organisations which are Coca Cola Company (Coca Cola) and Kellogg Company (Corn Flakes) for selected product or services. Coca-Cola is an American company for soft drinks such as coca cola‚ sprite‚ Fanta etc. The most famous product is the drink of Coca-Cola‚ while the company produces more than 3‚500 drink .It distributes its products in more than 200 countries around the world‚ and consumption is about 50 billion of the company’s
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1. What seems to be Muhtar Kent’s attitude toward Coca Cola’s local communities‚ its brands and its people? Mr. Kents attitude toward the coca cola local community and its people seems to be in developing leadership‚ as well as jobs where people want to come to work. Also to refresh communities when it comes to their beverage choice‚ as well as giving back to the community‚ and being responsible to its employees itself as well as the communities that supports their product. 2. Using Theory X
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The review of the Social Performance of Coca Cola Coca Cola is the world largest beverage company at the moment (Food and Beverage Close-Up 2010). Being a large and well known company‚ They have several responsibilities and obligations to both the society and stakeholders. Social responsibilities means that business should oversee the operations of the economy which fulfill the public expectation (Steiner 1971). Most businesses primary focus is to make profits and staying ahead of their competitiors
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The Aztec and the Inca Empires were both extremely powerful civilizations. At the height of the Aztec Empire it reached from the Pacific to the Gulf of Mexico‚ from Central Mexico all the way to Guatemala‚ El Salvador and Honduras. The Inca Empire spread along South America’s western coast and throughout the Andes Mountains. There were many similarities and some differences in aspects such as government‚ economics‚ society‚ and religion. In the late 1300s‚ the Inca would attack neighboring villages
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Inca and Aztecs Two of the most influential and powerful postclassical Mesoamerican empires belonged to the Inca and Aztec people. While both civilizations had different geographic locations and government structures‚ these two civilizations have similar methods of living standards and belief systems. The Incan and Aztec empires existed at approximately the same time period in history. The first emperor of the Incan empire‚ Manco Capac‚ founded the Incan civilization in the early 13th
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The Value Chain of Coca Cola Company Analyzing the value chain of Coca Cola is helpful to create a better understanding how profit is made. Information not only Coca Cola needs. Shareholders‚ consumers and other groups witch interact with Coca Cola have a better overview on the process how value is generated in this Company. In all function of a company value is created: production‚ marketing‚ product development‚ service‚ information systems‚ materials management‚ and human resources. In each
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hr policy of coca cola company HUMAN RESOURCE POLICY OF COCA COLA COMPANY HUMAN RESOURCE MANAGEMENT WITHIN COCA COLA Human Resource Management at CocaCola Company has many advantages. It isa global company and it is impossible tocreate certain policies or proceduresapplicable in all divisions of thecompany‚ cultural and politicaldifferences need to be taken into account. JOB ANALYSIS AND DESIGNING Coca cola company HR department has itsown job description and job analysis inwhich they
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Coca Cola Accounting Cycle Theresa Gibbs Acc/421 November 7‚ 2011 June Hanson Coca Cola Accounting Cycle The Coca-Cola Company “branded beverage products available to consumers throughout the world through our network of Company-owned or controlled bottling and distribution operations‚ bottling partners‚ distributors‚ wholesalers and retailers — the world’s largest beverage distribution system” (The Coca-Cola Company‚ 2010‚ p. 91). Coca-Cola uses two methods of accounting the equity method
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INTRODUCTION: The coca cola company strives its best to achieve its sustainability goals. As achieving sustainability is a never ending process in this rapidly changing world and threats to global environment‚ it requires a lot of efforts and times to keep the performance not only consistent but better every year. The coca cola company has a standard to follow‚ when it comes to doing well for the society‚ which is better than it’s any other competitor in the industry. It is working not only on the
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ECONOMIC FACTORS Economic recession can be one of the most important factors that influence Coca-Cola Company. The behavior of consumers changes during recessions. They have less money to spend and cut back personal spending in response to the overall decline in economic activity. Due to this fact‚ sells of Coca-Cola Company can fall by in Europe as now there is a recession. However‚ this worldwide company has huge brand awareness‚ unique selling point and due to this fact sales are still growing
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