American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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Fast Food Advertising And Childhood Obesity A rise in obesity has been observed in the United States in the last two decades. Obesity is one problem that gives birth to numerous fatal diseases‚ including but not limited to cardiovascular disease‚ diabetes‚ and depression. The Centers for Disease Control and Prevention (CDC) conducted a survey and found that‚ “More than one-third of U.S. adults (35.7%) and approximately 17% (or 12.5 million) of children and adolescents aged 2-19 years are obese”
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More and more international companies focus their global marketing strategies on the developing countries. This report will discuss the representative American fast food industry such as KFC and McDonald’s sets their successful global strategies in China and brings the changes of American fast food culture with Chinese characteristic. Chinese fast food market: The economic reform opened China market to the outside world and improved the standard of living of average Chinese people. In late 1978 china
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Correlation of Fast Food Culture and the High Rate of Teenage Obesity Nowadays‚ food is easily accessible in the United States. All we have to do to obtain food is open the refrigerator‚ go to the supermarket‚ or stop at drive- through (Schlosser and Wilson 208)‚ Fast food even became a trend replacing regular food since decades ago. Every time when we stand in front of a fast food shop‚ the typical smiling face of a cartoon like Ronald McDonald always warms our heart. The golden-fried chip‚ big
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The pace of modern life is fast‚ and nowhere is it faster than in America. We want fast transportation‚ fast communication‚ fast computers‚ fast photos‚ fast music‚ fast repairs‚ and fast service from the businesses we patronize. It is from the last of these that we got fast food. At first‚ it was a matter of fast service. Fountain and Fast Food Service was the title of a trade magazine‚ which published statements like this from 1951: "The partners have become old hands at spotting the type of
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2013 Fast foods‚ Slow Americans Today fast food restaurants appear in large quantities all over the United States. From McDonalds to Burger King to Taco Bell‚ these companies offer a fast meal at a cheap price. Unfortunately‚ these meals are incredibly unhealthy and contain ingredients that are damaging people’s health and cause obesity. This paper will discuss one main cause of the rapid growth of this industry and the effect it is has on its consumers. Imagine a single mother on her way home
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Fast-Food Advertising Deceives Americans to Obesity With every precious tick of the clock‚ an American rushes to perform yet another task in a day with a meager 24 hours. With all the activity encompassed within these hours‚ many aspects of life are neglected. One of these aspects--the most important and vital one‚ in fact-- is self-nourishment. One must eat foods that are healthy as well as conducive to optimal bodily function and survival. In an attempt to adequately nourish themselves‚ Americans
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environment Credits: Four You should answer ALL parts of ALL questions in this booklet. If you need more space for any answer‚ use the page(s) provided at the back of this booklet and clearly number the question. Check that this booklet has pages 2–11 in the correct order and that none of these pages is blank. YOU MUST HAND THIS BOOKLET TO YOUR TEACHER AT THE END OF THE ALLOTTED TIME. You are advised to spend 60 minutes answering the questions in this booklet. In the box below
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1. Base on market information for Asia Pacific‚ we can made conclusion that business future in Asian region has to have bright future. With 33% of the world’s GDP and 50% of its population‚ Asia has emerged as a rapidly growing force in the global economy. Due to the cultural diversity‚ regulatory controls‚ growing base of consumer power and its own set of business "rules‚" the multinational corporations (MNCs) find it challenging to enter the Asian market successfully. Most MNCs are reassessing
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Everybody knows that people especially Americans are getting fatter every single day. With more fast food places and quick and easy food you can buy at the grocery store‚ the amount of sugar‚ fat and overall calories have increased in the American diet. When I was grocery shopped with my mom in order to create the picture of what my family eats on a weekly base‚ we started off in the fruit and vegetable section which was good but the farther back in the store we went the unhealthier our cart became
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