Marketing Audit: Lite n’ Easy Table of Contents 1. Executive Summary 4 2. Introduction 5 3. Relevant Environments 5 4. Competitive Situation Analysis 7 5. SWOT Analysis 8 6. Position on the GE (General Electric) Grid 9 7. Market Research Needs 10 8. Consumer Behaviour Issues Relevant To The Purchase And Consumption Of Product 12 9. Target Segments and Core Benefits 14 10. Positioning Strategy 16 11. Product and Branding Strategy 18 12. Pricing Strategy 20 13. Distribution Strategy
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THE CASE Burger King is one of the leading fast-food companies in America‚ especially with what their name suggests – burgers. However‚ in the present day where there is a sudden “boom” in the choice of eating healthier food‚ a lot of the fast-food companies in America were pressured to change or modify their products in order to keep their customers. Surprisingly‚ Burger King refused to be part of the change and kept expanding their product line with more unhealthy but flavorful burgers and snacks
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“Welcome to the Jungle; we take it day by day.” These are song lyrics from the song Welcome to the Jungle by Guns N’ Roses. It explains the McGhee family very well. Most of the time‚ my dad will say‚ “I can’t make any plans yet‚ we have to take it day by day.” Obviously‚ this quote is suitable for my family. My dad isn’t the only person who says it though. I consider my family to be a jungle because there are very many people involved in my family‚ whether it’s step relatives or very far distant
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Page |2 Bureaucracy A bureaucracy is a form of organization based on logic‚ order‚ and the legitimate use of formal authority. Bureaucracies are meant to be orderly‚ fair‚ and highly efficient. The Bureaucratic approach to management was developed around the start of twentieth century by an important writer‚ Max Weber‚ a German Sociologist. The bureaucratic approach depends on five principles that are; 1) 2) 3) 4) 5) Specialization of work Formal Rules & Procedures Impersonality Well-defined
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The Truth of South Central Throughout the 1992 film‚ “Boyz in the Hood‚” John Singleton takes a closer look at urban black America in South Central Los Angeles. Doughboy‚ Ricky and Trey‚ along with their parents are chronicled from childhood to adulthood. Each person‚ though living in the same neighborhood chooses different paths in life. These characters were raised in a very deviant community‚ however there were many causes as to why they did not all become deviant. Deviance is defined as behavior
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3364045 Matthew Austin Priyono 3310026 Hugo Ross 3377946 EXECUTIVE SUMMARY Lite n Easy is an exclusively Australian business and has been ‘making it easy to eat well since 1986.’ The organisation deliver great tasting‚ healthy meals that make it easy to lose weight and manage your weight. It’s also a convenient solution for time poor people who are too busy to shop or cook every day. Currently Lite n Easy operate solely in Australia and are looking for a potential global expansion into Singapore
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`The present global age is the consequence of the computer age. A computer is an electronic device that stores and processes data‚ according to a list of instructions. It allows a user to manipulate data very easily. The speed of performance of a computer is incomparable. The computer and Internet have affected our way of learning‚ working‚ storing information‚ communicating‚ playing‚ and also writing. In fact‚ computers are used in every sphere of life today. Advantages of Computers:
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A. “Out‚ Out – ” by Robert Frost 1. The title is a quote taken from Shakespeare’s play‚ Macbeth. In the context of the play‚ in which Macbeth says “Out‚ Out brief candle” (which he says after being informed of his wife’s death) both suggests and conveys the brevity of life. This is to say‚ Frost writes about the uncertainty and transitory state of life in this poem. He compares life to a candle‚ which can be blown out rather simply. The darkness left after a candle after being blown out can be
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Personal Care‚ Hygiene‚ and Grooming A guide to help students to understand the importance of health maintenance and the professional ethics that apply when providing personal care. Personal Care Guidelines are also included in this unit. Outcomes: • Understand why personal hygiene is an important part of good health maintenance • Understand what areas are included in health maintenance • Know when to offer choices when providing personal care • Understand that professional ethics
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cause of your financial mess is you. One shopping spree does not usually cause high debt. It is usually a pattern that consists of gradually increasing purchases that add up to a large debt. The great thing is that it can be very easy to get out of debt. The key is to start spending less than you make. This is a long-term solution that can help you to whittle your debt down. Although it may sound simple‚ it can be very difficult if you have a problem with willpower. It is important
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