that most students did not budget regularly and lacked personal finance knowledge; however‚ most students‚ who were finance- or economics-related majored‚ would make a budget. Furthermore‚ the results suggested that many students have experienced impulse buying and female students were more likely to overspend their budgets. Moreover‚ it found that most students agreed that developing a routine to budget from childhood is better than learning through personal finance courses in higher education. It is
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Impulse Buying & Demographic Characteristics Abasyn Journal of Social Sciences. Vol.4 No.2 FACTORS AFFECTING EMPLOYEES RETENTION: EVIDENCE FROM LITERATURE Muhammad Irshad 1 Fahad Afridi2 Abstract The article describes the relationship between human resource practices and employees retention in a given organization. The research reviews relevant literature to identify elements of HR practices that influence employee retention. Over the past decade‚ the way in which people are managed and developed
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Case 5-2 Colombo Soft-serve Frozen Yogurt 1) Colombo Yogurt Company faces competition in two different channels‚ namely the independent yogurt shops and impulse shops that sell other products besides yogurt. During the early 90s‚ Colombo’s competitive environment consists mainly of franchise operations like TCBY and Freshens. The size of these franchise companies that account for most of the independent yogurt stores pose a serious competition to Colombo and by the early 90s‚ the yogurt stores
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available‚ with unsatisfactory information regarding the product‚ or without prior intention of purchasing that product (7 and Kahneman‚ 1974;1981). This unplanned purchase that is unanticipated previous to the entry of the shopper into the store is impulse buying (Stern‚ 1962; Kollat and Wallet‚ 1969). It results due to rapid decision making and individual’s desire for abrupt ownership
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Pre-Sessional English Programme Written Assignment Final Draft August 2014 Student Number: 140620263 Student Name: WEI-CHENG SU Group: INU 1832 Assignment title: To what extend supermarket loyalty cards are advantageous to the customers Assignment title number: 7 Word Count: 1499 To what extend are supermarkets loyalty cards advantageous to the customers In the modern society‚ more and more supermarkets are founded‚ a slightly different price level will impact shoppers decide whether they
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study of consumer behavior primarily focuses on these stages and how various factors influence each stage of consumers’ decisions. By understanding the stages in the consumer decision-making road map‚ marketers can discover why people are or are not buying products and what can be done to get them to buy more or buy from a specific supplier. Many companies seek to use WWW to communicate with potential customers and thus result in an interactive media called shopping in online environment which allows
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Prepared by: Fariha Tazin‚ Lecturer‚ Faculty of Business Studies (Marketing) Proposed Title: CARTOON ENDORSEMENT: Efficacy on Kids Market Abstract: Kids are bombarded with various forms of promotional activities by marketers of food products. Today’s kids are very much aware of the fashion trend and who’s ever has taken them to market has been observed the marketing power of the popular cartoon characters. The purpose of this research study will be to find out whether cartoon strengthens
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study possible use of it for its targets. Practical examples are for instance the use of sprays to make used cars smell new and unused or utilize of odoriferous scents at the point of sale to create a more enjoyable atmosphere which increases the buy-impulse. 2. Function and anatomy of the brain‚ logic of emotions‚ principles 2.1. Function and anatomy The human brain regulates and steers our bodies. All processes happening to make work certain parts of the body‚ have a biochemical or biophysical
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Indian book retail Industry: An Overview The Indian book retail industry is estimated to be over Rs 3‚000 crore‚ out of which organised retail accounts for only 7 per cent.The industry is expected to grow by approximately 15 per cent a year.Book retail contributes only about 1 per cent to the overall retail industry. Text and curriculum books account for about 50 per cent of the sales. Second-hand books are also a big chunk of the book retail market. In the past few years‚ several large format
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Low Involvement VS High Involvement Buying Decisions ——The Consumer’s Decision-Making Process Why do you buy the things you do? How did you decide to go to the college you’re attending? Where do like to shop and when? Do your friends shop at the same places or different places? Marketing professionals want to know the answers to these questions. They know that once they do have those answers‚ they will have a much better chance of creating and communicating about products that you and people
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