current reality 1a. What does the term “the mass media” refer to? • Refers to all media technologies which are used for mass communications. • Organisations which control there media technologies. 1b. Which examples of the mass media would you categorise as “traditional media” and which as “new media”? • Traditional media o Television o Newspaper o Magazine o Billboards o Radio • New Media o Internet o Mobile device
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kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the needs‚ motives and gratifications of media users in the center of interest and sees media users playing an active role in the media consumption
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University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |The major developments in the evolution of mass media during the 20th century were the | |evolution of mass media during the 20th |radio‚ broadcast television‚ and communication gadgetry
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During the last century there were several major developments in the evolution of mass media. These developments are the evolution of the print‚ electronic‚ and digital eras which now encompass modern day media. These three eras have significantly affected American culture and economics‚ while ushering in a new standard of mass communications. While paper printing can be traced back to China as early as 100 C.E‚ modern printing did not emerge until the mid-fifteenth century. At that time‚
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University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |In the 20th century one of the major developments in the evolution of mass media was the | |evolution of mass media during the 20th |electronic era. The electronic era of the
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The Mass Media 1. Functions i. Information Function ii. Surveillance Function iii. The Social Function - Entertainment - Socialisation iv. Commercial Function v. Political function 2. Key types i. Traditional Media - Print (newspapers‚ magazines‚ billboards‚ books) - Electronic Media (radio‚ television‚ film) ii. New Media - web-based and mobile technologies (the Internet‚ social media‚ etc) 3
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CJT 645: Proseminar in Mass Communication Theory Spring 2011 Wednesday 1:00- 3:30 p.m. 223 Grehan Building Instructor Dr. Phil Hutchison phillip.hutchison@uky.edu or uofuhutch@hotmail.com 112 Grehan Building 323-3663 (no answering machine) TH 7:30-10:30; W 12-1 or by appointment Course Description This course offers a critical overview of evolving theories and research into “media effects‚” which we will loosely define as the social impact of media exposure. In this context‚ we will
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Week One EFFECT OF MASS MEDIA During the last century we as humans have allowed many major developments to occur in the mass media. We have convinced ourselves to find many different ways to communicate with one another and these devices have influenced the American culture in positive ways and negative. The developments all started with the steam-powered printing press which now has updated to a newspaper that they type up on a new device called a computer. We went from what they thought
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Mass Media In today’s society change happens and mainly will continue for many generations to come. The media is what organizes and satisfies the change all the time. What is know as gender‚ sexuality‚ femininity‚ and most of all identity are in a process of gradually changing in mean future. The media has a significantly strong but not as close‚ as the relationship with the audience’s view of gender and identity. In many views Women are represented as one of the largest group in today’s society
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University of Phoenix Material Consumption and Mass Media Worksheet 1. Respond to all questions with academic paragraphs of at least 50 words. State your point of view and explain it thoroughly. What is conspicuous consumption? How does conspicuous consumption influence purchasing decisions? Think about a high-priced item that you have bought or would like to buy. To what extent does conspicuous consumption affect your decision? Conspicuous consumption Is the act or practice of spending
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