AIRCEL INNOVATIVE MARKETING CAMPAIGN - August 18th‚ 2009 ________________________________________ Aircel was launched in select circles in Maharashtra early this month; and the launch was accompanied by a variety of innovations and attractive outdoor promotions. Be it the ‘Just arrived’ boxes at the airport‚ the projection of the logo on the landmark Gateway of India or the IPL Scoreboard put up at the Mahim Causeway‚ Aircel has managed to create an unbeatable buzz. Interestingly‚ a lot
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còn chữ thì mai tao đến tao ghi vào cũng đc‚ cách hộ tao mấy cái slide ra nhé ( 1. Trung Nguyen coffee has a good campaign to develop and promote products. The ultimate festival introduces G7 instant coffee‚ Trung Nguyen decided to launch marketing promotion is a bit strange "smell test" for instant coffee. Coffee with the G7 and the Nescafe brand is being prepared and available. After that‚ staff brought coffee brewing is available free of charge to festival participants. Results‚ 89% of attendance
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Identify and evaluate marketing opportunities Part 1: Research and identify possible marketing opportunities: Introduction: T-House is one the Australian owned T-shirt Company located in Melbourne area established in 2009. With over 20 branches around city and suburb area of Melbourne‚ products of T-house are targeting massive group of customer. T-house products lines are including clothing and accessories. However‚ the company is now planning to increase number of branches in Melbourne to number
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Introduction...................................................................................................Page 3 Tack 1...........................................................................................................Page 3 1.1. Organisational culture and structure......................................................Page 3 Flat Structure.................................................................................................Page 3 Tall Structure..........................
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Chapter One: Introduction to Dissertation 1.1 Introduction Marketing is a lot like religion and most people have a strong belief that this belief is typically predicted on how they were raised rather than a formal study of religion belief. Marketing also has its share of agnostics as well as atheists – “I don’t believe Marketing exists”. Regardless of how marketing is viewed today‚ few questions are come up: Which can survive without the other? This is a litmus test in many situations
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Different approaches to organisation and their relevance. Available: http://organisationaldesign.blogspot.com/2009/06/describe-different-approaches-to.html. Last accessed 7th November 2013. online . (2013). Organisational Structure. Available: http://igbusinesss.blogspot.com/2011/04/chapter-ten-organisational-structure.html. Last accessed 7th November 2013.
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service. Airtel‚ Vodafone and Idea have deep rooted presence in the Indian telecom sector through their wide product offerings and excellent distribution networks. The real aim of this project is to study the effectiveness and responses towards marketing strategies adopted by Airtel‚ Vodafone and Idea. But many sub objectives are also included under this project so as to make it comprehensive one. The internal study of companies- history‚ vision‚ business areas etc. to analyse how well poised the company
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regarding the marketing environment for innocent b. Which are‚ in your opinion‚ the most important strengths and weaknesses of the innocent brand? Why do so many new products fail? The single greatest reason is not matching customer needs or wants Product offers no real benefits‚ they are not clear or they are not understood or valued by the target customers Not new- not different enough Price is out of line with perceived benefits = poor perceived value. Weak positioning strategy – benefits
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cutting edge that has turned Nokia into the No 1 vendor still exists‚ as Nokia’s market share and revenues have been on the decline. Falling average sales prices (ASPs) and market share have had an impact and forced Nokia to further re-think its strategy towards developed and emerging markets.”1 This report gives an overview on what is happening on the mobile phone market today and analyses Nokia’s market position in the mature European market. This report includes a brief introduction to Nokia followed
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mergers and acquisitions‚ organisational culture has various definition and encirclement (Riad‚ 2007)‚ from recently introduced emotional intelligence (Harrison-Walker‚ 2008) to theoretical definitions (Schraeder & Self‚ 2003)‚ and also there are some debates about the direction of its effects on M&A (Stahl & Voigt‚ 2008)‚ but its influences on M&A are undeniable. (Stinchcomb & Ordaz‚ 2007) The most important effects of organisational culture on M&A could be summarised as goal and mission defining in
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