easy and popular way to sell‚ it all depends on how well the company uses its resources and marketing ideas. One company that is widely known across the country and famous for having grown so fast since its online creation is Amazon.com. It opened a whole new market for competitive business in the specialty industries on the computer and has proven to be a successful company on the Net. Amazon.com is one of the famous public companies that investors love to invest into. How can Amazon.com meet its
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Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search
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HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help
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THE PROBLEM OF RISING PRICE There is the problem of rising price all over the world. But this problem is more serious in India than anywhere else. It is the greater curse to the poor class. The following facts have causes the price rate in India. India is a back ward country. Production is not enough to meet the needs of the people. So there is shortage of every thing. It causes rise in price. India is facing the greatest problem of over- population. But
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Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
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The Problem of Rising Prices Price rise is a world phenomenon today and inflation is affecting every section (rich and poor) of society. About three decades ago we could purchase wheat at thirty rupees a quintal‚ but today we cannot get it at less than three hundred rupees a quintal in big cities. Everything was within the reach of man until a few years ago. Today there is no limit to the price rise of all kinds of items. Millions of people in the world have to go hungry. They have to work hard
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Title New strategies for FMCG companies Author Source References sreekanth reddy‚ MBA II Mktg Forthright 1. Marketing Management‚ Phillip Kotler 2. site.securities.com 3. FT.com 4. The Economist 5. www.wikipedia.org Document Type Secondary Analysis Subject Date Abstract The FMCG sector is undergoing a slow but definite change towards higher productivity gains in spite of decreasing retail prices. In this scenario it is important for the companies to innovate‚ use economies of scale and
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debtors and inventories. Funds thus‚ invested in current assets keep revolving fast and are constantly converted into cash and this cash flow out again in exchange for other current assets. Every running business needs working capital. Even a business which is fully equipped with all types of fixed assets required is bound to collapse without (i) adequate supply of raw materials for processing; (ii) cash to pay for wages‚ power and other costs; (iii) creating a stock of finished goods to feed the
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OVERVIEW OF FMCG SECTOR IN INDIA A Supply Chain is a network of facilities and distribution options that performs the function of procurement of materials transformation of these materials into intermediate and finished products and the distribution of these finished products to customers. It is the process used by the companies to ensure that their supply chain is efficient and cost effective. It also basically a collection steps which a company follows to transform raw materials into finished
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Problem of Rising Prices in India Out of the many problems that are facing India‚ the problem of rising prices is the most intricate. Although it is affecting universally‚ yet it has rendered the life of the poor impossible to pull on and the number of poor in India is far greater than the rich. So it is the problem of the whole country. Prices of all commodities are rising almost daily. For what you buy a commodity today‚ you cannot have it on the same price a few days after. The hardest hit on
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