American Journal of Sociological Research 2012‚ 2(5): 90-97 DOI: 10.5923/j.sociology.20120205.01 Rebranding and Organisational Performance- Some Issues of Relevance Anil Kumar Singh‚ Vikas Tripathi‚ Priyender Yadav * Institute of Business M anagement‚ GLA University‚ M athura‚ 281406‚ India Abstract Dispensing with an established brand‚ often the culmination of many years of continuous investment‚ and perfunctorily replacing it with a new brand would seem to contradict a century of marketing
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The difference between Consumer Buyer Behaviour and Organisational Buyer Behaviour In this essay we will be talking about the difference between consumer buyer behaviour and organisational buyer behaviour and how marketers can harvest this knowledge to create the right marketing strategies for each category of market. The main difference between consumer buyer behaviour and organisational buyer behaviour is that consumer buying consists of activates involved in buying and using of products for
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The impact of globalisation on logistic service providers (LSP’s) located in Belgium. In the light of the logistics industry we will start with a definition of globalisation and a description of the driving forces behind the ongoing internationalisation process. Secondly we will define the behaviour of the logistic providers in terms of their strategic decisions‚ performance‚ services and international presence following this globalisation wave. An increasing amount of supply chain activities
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Introduction A goal is a target‚ and a target is set to be achieved. Everyone has their own goals in life; the goal of a student is to do well in their exams and to gain knowledge. A footballer’s goal is to score by putting a ball into the net within 90 minutes of play. Even animals has goals too‚ a tiger’s goal is to hunt for food. Goal setting has been a part of everybody’s life since ages ago. Setting of goals and targets by companies to strive for achievement is a fundamental to business survival
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Globalisation is basically the operation‚ integration‚ and competitiveness of organisations in the economy on a worldwide scale. Rather than being nationally confined‚ the activities of these organisations are more self-governing. Globalisation affects the nature of business ethics and social obligations. As large organisations embrace a more global viewpoint‚ it shall have an important impact on the wider setting of organizational behavior and management (Mullins and Christy‚ 2013: 22). Globalisation
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Organisational Behaviour---Importance in business of Values Introduction The term of values can be defined in a great many of ways from different perspectives. Generally speaking‚ it refers to “basic convictions that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite mode of conduct” (Jihong Zhao‚ Ni He‚ Nicholas P. Lovrich‚ 1998). Over the years‚ people have been well aware that the strong power and influences exerted by the values are pervasive
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the positives and negatives that globalisation brings‚ so as to benefit from it‚ and discusses how the welfare of the workforce is not compromise‚ because of it. Singapore’s GDP is among the highest in the world due to Foreign Direct Investment from multinational corporations (MNCs) driving it (see Appendix 1) (Liew and Mah‚ 2012). This illustrates the importance of globalization to Singapore. Local talents‚ namely Jek Tan and Justin Quek‚ are utilizing globalisation to springboard their cooking talents
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- Impact on Transportation Technology All transportation depends on technology‚ whether it’s the wheel‚ the jet engine‚ or the computer chip. Transportation is not just technology‚ it’s a system of technology‚ people‚ energy‚ money‚ and more. However‚ advances in technology play a key role in shaping transportation systems‚ which in turn help to shape our lives‚ landscapes‚ and culture. Because transportation is so important to commerce‚ and literally and figuratively‚ it is so much depended on
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Advent of a ‘Global Village’ Globalisation & its impact on International Business: A Study “Globalisation is radically changing the international business environment by creating a ‘global village.” Introduction The intent of the paper is not merely highlighting the aforementioned viewpoint but to establish the ideology within the context of International Business amidst globalisation and understanding the increasing interaction and inter-dependence amongst the firms and businesses
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How values affect individual and organizational behaviour Schwartz (1992) described values as desirable‚ trans-situational goals‚ changing in significance that serves as guiding principles in people’s lives. In simpler words‚ values evolve from circumstances with the outside world and can change over time. They are believed to have a significant influence on the behavioural and emotional of individuals (Rokeach‚ 1973)‚ also on the organisational culture (O’Reilly & Chatman‚ 1996). Values
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