Analyse the buying decision process for Smart phones and also to test the effect of reference groups on the buying process SUBMITTED TO- MS. SANCHITA GHOSH SUBMITTED BY- MUKIBUR AHMED REGD. NO- FT-12-MM-515 PROGRAM- PGDM-(Marketing Management) IILM-GSM EXECUTIVE SUMMARY The concept of “Buying decision process” is of prime importance in marketing and has evolved over the years. It’s very much important to know the consumer buying decision
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purchasing power. With an estimated eleven percent of the US population by 2017‚ Hispanic consumers will comprise a large submarket. This Hispanic submarket will be able to add to the bottom line of companies that are able to target this market with the right marketing mix. Targeting the $1.2 trillion submarket is becoming a necessity for brands that are looking to grow their market share. Hispanic consumers are increasingly making their way into mainstream America and creating their own American
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Introduction Consumer behaviour is defined as the behaviour that consumers display in seeking‚ purchasing‚ using‚ evaluating and disposing of products and services that they expect will satisfy their personal needs. Consumer behaviour includes how consumers think (their mental decisions) and feel‚ and the physical actions that result from these decisions (the purchase). [7] Abraham Maslow’s "hierarchy of needs" theory identifies the higher-order needs (ego needs and self-actualisation) and lower-order
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being single to a more settled family lifestyle. According to a recent video report by Mobile Future‚ a Washington‚ D.C.‚ broad-based coalition of businesses and non-profit organisations‚ there has been a massive increase in the numbers of consumer Smartphone apps (applications) downloaded over the past two years‚ with figures going up from 300 million apps downloaded in 2009 to five billion in 2010. According to Traxler such rapid uptake in mobile phone ownership has transformed many aspects of
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phones or what is most known today as smartphones. Most research showed that 83% of 11-18 years old now owns a smartphone and most teens stated that mobile is‚ “A way to always have media device at hand” and others would also say that “I can access I want‚ and what I want”. Teens between age 13 -17 are among the fastest adapters of smartphones‚ according to survey by Nielsen. In July 28 2011‚ 55% of teens according to survey said that they own a smartphone. Also in the same year it has been stated
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(Clow/Baack) Chapter 2 Corporate Image and Brand Management 1) Applebee’s rebuilt its brand by acquiring IHOP. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 2-1 2) A firm’s image is based on the feeling consumers and businesses have about the overall organization and its individual brands. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) Objective: 2-1 3) Effective marketing communications are based on a clearly defined corporate image. Answer: TRUE Diff: 2 Question
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SINHGAD SCHOOL OF BUSINESS STUDIES Research Paper A paper to study toothpaste buying behaviour of consumer with specific reference to students at STES Narhe Top campus Submitted By:- Sagar raut Table of Contents 1. Introduction 1 1.1 Purpose 1 1.2 Literature Review 1 1.3 Objectives 2 1.4 Hypothesis 2 2. Research Methodology 3 2.1 Data Collection Method 3 2.2 Sampling Plan 3 2.3 Questionnaire 4 3. Research Results 6 3.1 Primary Data Findings 6 3.2
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Consumer Preference of international Brands over local brands in FMCG Products Name: - Saad Hasan Registration No: - 4768 Course: - Methods of Business Research Submitted to: - Sir Qazi Salman Table of Contents Abstract:- The study is aimed to determine the consumer preference of international brands over local brands in FMCG Products. As Pakistan is a poor nation where per capita income is $1254. In this kind of scenario it looks very difficult for an Average Pakistani to
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A PROJECT REPORT ON - A STUDY ON PERCEPTION OF INVESTORS TOWARDS THE INSURANCE PRODUCTS WITH SPECIAL REFRENCE TO ICICI PRUDENTIAL LIFE INSURANCE . IN PARTIAL FULFILLEMENT OF MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY ANUPAM KUMAR
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Gone those days where brands were limited and their tag lines were enough for the publicity‚ for e.g. “Thanda matlab coca- cola” this tag line of coca cola helped a lot in terms of profit maximization and brand building.As the time passes a cut throat competition is taking place and every one is trying to put their product superior than their competitors. For this‚ they have endorsed the celebrity in advertisement to make their product popular as well as unique. The use of a celebrity in an advertisement
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